User Response Modeling in Reinforcement Learning for Ads Allocation
Zhang, Zhiyuan1,2; Zhang, Qichao2; Wu, Xiaoxu3; Shi, Xiaowen3; Liao, Guogang3; Wang, Yongkong3; Wang, xingxing3; Zhao, Dongbin2
2024-05
会议名称The ACM Web Conference 2024
会议日期May 13 - 17, 2024
会议地点新加坡
摘要

User response modeling can enhance the learning of user representations and further improve the reinforcement learning (RL) recommender agent. However, as users’ behaviors are influenced by their long-term preferences and short-term stochastic factors (e.g., weather, mood, or fashion trends), it remains challenging for previous works focusing on recurrent neural network-based user response modeling. Meanwhile, due to the dynamic interests of users, it is often unrealistic to assume the dynamics of users are stationary. Drawing inspiration from opponent modeling, we propose a novel network structure, Deep User Q-Network (DUQN), incorporating a user response probabilistic model into the Q-learning ads allocation strategy to capture the effect of the non-stationary user policy on Q-values. Moreover, we utilize the Recurrent State-Space Model (RSSM) to develop the user response model, which includes deterministic and stochastic components, enabling us to fully consider user long-term preferences and short-term stochastic factors. In particular, we design a RetNet version of RSSM (R-RSSM) to support parallel computation. The R-RSSM model can be further used for multi-step predictions to enable bootstrapping over multiple steps simultaneously. Finally, we conduct extensive experiments on a large-scale offline dataset from the Meituan food delivery platform and a public benchmark. Experimental results show that our method yields superior performance to state-of-the-art (SOTA) baselines.

关键词Ads Allocation Reinforcement Learning User Response Modeling
DOI10.1145/3589335.3648310
收录类别EI
语种英语
七大方向——子方向分类推荐系统
国重实验室规划方向分类先进智能应用与转化
是否有论文关联数据集需要存交
引用统计
文献类型会议论文
条目标识符http://ir.ia.ac.cn/handle/173211/57584
专题多模态人工智能系统全国重点实验室
通讯作者Zhang, Qichao
作者单位1.中国科学院大学
2.中国科学院自动化研究所
3.Meituan Beijing, China
第一作者单位中国科学院自动化研究所
通讯作者单位中国科学院自动化研究所
推荐引用方式
GB/T 7714
Zhang, Zhiyuan,Zhang, Qichao,Wu, Xiaoxu,et al. User Response Modeling in Reinforcement Learning for Ads Allocation[C],2024.
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