Characterizing Social Interaction in Tobacco-Oriented Social Networks: An Empirical Analysis

CASIA OpenIR > 多模态人工智能系统全国重点实验室 > 互联网大数据与信息安全

	Characterizing Social Interaction in Tobacco-Oriented Social Networks: An Empirical Analysis
	Liang, Yunji 1,2; Zheng, Xiaolong3 ; Zeng, Daniel Dajun2,3 ; Zhou, Xingshe 1; Leischow, Scott James 4; Chung, Wingyan 5
发表期刊	SCIENTIFIC REPORTS
	2015-06-19
卷号	2015 期号:5 页码:0
文章类型	Article
摘要	Social media is becoming a new battlefield for tobacco "wars". Evaluating the current situation is very crucial for the advocacy of tobacco control in the age of social media. To reveal the impact of tobacco-related user-generated content, this paper characterizes user interaction and social influence utilizing social network analysis and information theoretic approaches. Our empirical studies demonstrate that the exploding pro-tobacco content has long-lasting effects with more active users and broader influence, and reveal the shortage of social media resources in global tobacco control. It is found that the user interaction in the pro-tobacco group is more active, and user-generated content for tobacco promotion is more successful in obtaining user attention. Furthermore, we construct three tobacco-related social networks and investigate the topological patterns of these tobacco-related social networks. We find that the size of the pro-tobacco network overwhelms the others, which suggests a huge number of users are exposed to the pro-tobacco content. These results indicate that the gap between tobacco promotion and tobacco control is widening and tobacco control may be losing ground to tobacco promotion in social media.
关键词	None
WOS标题词	Science & Technology
关键词[WOS]	INFORMATION-TRANSFER ; WEB 2.0 ; SMOKING ; YOUTUBE ; MEDIA ; OBESITY ; DYNAMICS ; EXPOSURE ; VEHICLE ; RISK
收录类别	SCI
语种	英语
WOS研究方向	Science & Technology - Other Topics
WOS类目	Multidisciplinary Sciences
WOS记录号	WOS:000356533200001
引用统计	被引频次：14[WOS] [WOS记录] [WOS相关记录]
文献类型	期刊论文
条目标识符	http://ir.ia.ac.cn/handle/173211/7919
专题	多模态人工智能系统全国重点实验室_互联网大数据与信息安全
作者单位	1.Northwestern Polytech Univ, Sch Comp Sci, Xian 710072, Shaanxi, Peoples R China 2.Univ Arizona, Dept Management Informat Syst, Tucson, AZ 85721 USA 3.Chinese Acad Sci, Inst Automat, State Key Lab Management & Control Complex Syst, Beijing, Peoples R China 4.Mayo Clin, Coll Med, Scottsdale, AZ USA 5.Stetson Univ, Sch Business Adm, Dept Informat & Decis Sci, DeLand, FL USA
推荐引用方式 GB/T 7714	Liang, Yunji,Zheng, Xiaolong,Zeng, Daniel Dajun,et al. Characterizing Social Interaction in Tobacco-Oriented Social Networks: An Empirical Analysis[J]. SCIENTIFIC REPORTS,2015,2015(5):0.
APA	Liang, Yunji,Zheng, Xiaolong,Zeng, Daniel Dajun,Zhou, Xingshe,Leischow, Scott James,&Chung, Wingyan.(2015).Characterizing Social Interaction in Tobacco-Oriented Social Networks: An Empirical Analysis.SCIENTIFIC REPORTS,2015(5),0.
MLA	Liang, Yunji,et al."Characterizing Social Interaction in Tobacco-Oriented Social Networks: An Empirical Analysis".SCIENTIFIC REPORTS 2015.5(2015):0.

条目包含的文件		下载所有文件
文件名称/大小	文献类型	版本类型	开放类型	使用许可
SR-Liang-Zheng-2015.（1536KB）	期刊论文	作者接受稿	开放获取	CC BY-NC-SA	浏览下载