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Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
浏览  |  Adobe PDF(6997Kb)  |  收藏  |  浏览/下载：602/228  |  提交时间：2017/09/21
Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment  
Modeling Social Influence on Activity-Travel Behaviors Using Artificial Transportation Systems 期刊论文
IEEE TRANSACTIONS ON INTELLIGENT TRANSPORTATION SYSTEMS, 2015, 卷号: 16, 期号: 3, 页码: 1576-1581
作者:  Chen, Songhang;  Liu, Zhong;  Shen, Dayong
浏览  |  Adobe PDF(688Kb)  |  收藏  |  浏览/下载：514/163  |  提交时间：2016/10/15
Social Networks  Activity-travel Behaviors  Artificial Transportation Systems (Atss)  Social Interactions  Social Learning