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epsilon-k anonymization and adversarial training of graph neural networks for privacy preservation in social networks 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2021, 卷号: 50, 页码: 17
作者:  Tian, Hu;  Zheng, Xiaolong;  Zhang, Xingwei;  Zeng, Daniel Dajun
Adobe PDF(2484Kb)  |  收藏  |  浏览/下载：250/78  |  提交时间：2021/12/28
Privacy preservation  Anonymization  Graph neural networks  Social network  
A hierarchical framework for ad inventory allocation in programmatic advertising markets 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan;  Fei-Yue Wang
浏览  |  Adobe PDF(1018Kb)  |  收藏  |  浏览/下载：436/163  |  提交时间：2018/09/20
Programmatic advertising  Ad inventory  Real-time bidding  Private marketplace  Header bidding  
Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
浏览  |  Adobe PDF(6997Kb)  |  收藏  |  浏览/下载：558/214  |  提交时间：2017/09/21
Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment