A new stochastic budget distribution model with random demands
Qin, Rui; Yuan, Yong; Li, Juanjuan; Rui Qin
2014-06-24
会议名称The 18th Pacific Asia Conference on Information Systems (PACIS 2014)
会议录名称Proceedings of the 18th Pacific Asia Conference on Information Systems (PACIS 2014)
会议日期June 24-28, 2014
会议地点Chengdu, China
摘要
In search auctions, when the total budget for an advertising campaign during a certain promotion period is determined, advertisers have to distribute their budgets over a series of sequential temporal slots (e.g., daily budgets). However, due to the uncertainties existed in search markets, advertisers can only obtain the value range of budget demand for each temporal slot based on promotion logs. In this paper, we present a stochastic model for budget distribution over a series of sequential temporal slots during a promotion period, considering the budget demand for each temporal slot as a random variable. We study some properties and present feasible solution algorithms for our budget model, in the case that the budget demand is characterized either by uniform random variable or normal random variable. We also conduct some experiments to evaluate our model with the empirical data. Experimental results show that the budget demand is more likely to be normal distributed than uniform distributed, and our strategy can outperform the baseline strategy commonly used in practice.
关键词Budget Distribution Budget Demand Stochastic Strategy Budget Constraints Search Advertising
收录类别EI
文献类型会议论文
条目标识符http://ir.ia.ac.cn/handle/173211/11573
专题复杂系统管理与控制国家重点实验室_先进控制与自动化
通讯作者Rui Qin
作者单位The State Key Laboratory of Management and Control for Complex Systems, Institute of Automation, Chinese Academy of Sciences
推荐引用方式
GB/T 7714
Qin, Rui,Yuan, Yong,Li, Juanjuan,et al. A new stochastic budget distribution model with random demands[C],2014.
条目包含的文件 下载所有文件
文件名称/大小 文献类型 版本类型 开放类型 使用许可
qin.pdf(294KB)会议论文 开放获取CC BY-NC-SA浏览 下载
个性服务
推荐该条目
保存到收藏夹
查看访问统计
导出为Endnote文件
谷歌学术
谷歌学术中相似的文章
[Qin, Rui]的文章
[Yuan, Yong]的文章
[Li, Juanjuan]的文章
百度学术
百度学术中相似的文章
[Qin, Rui]的文章
[Yuan, Yong]的文章
[Li, Juanjuan]的文章
必应学术
必应学术中相似的文章
[Qin, Rui]的文章
[Yuan, Yong]的文章
[Li, Juanjuan]的文章
相关权益政策
暂无数据
收藏/分享
文件名: qin.pdf
格式: Adobe PDF
所有评论 (0)
暂无评论
 

除非特别说明,本系统中所有内容都受版权保护,并保留所有权利。