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Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets 期刊论文
Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets, 2017, 卷号: 4, 期号: 3, 页码: 179-190
作者:  Yong Yuan;  Fei-Yue Wang;  Daniel Zeng
浏览  |  Adobe PDF(1143Kb)  |  收藏  |  浏览/下载：411/148  |  提交时间：2017/11/07
Bid Inflation  Competitive Preference  Sponsored Search Advertising (Ssa)  Upper Bound Nash Equilibrium (Ubne).  
A new stochastic budget distribution model with random demands 会议论文
Proceedings of the 18th Pacific Asia Conference on Information Systems (PACIS 2014), Chengdu, China, June 24-28, 2014
作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin
浏览  |  Adobe PDF(294Kb)  |  收藏  |  浏览/下载：189/70  |  提交时间：2016/06/20
Budget Distribution  Budget Demand  Stochastic Strategy  Budget Constraints  Search Advertising  
Interactive web video advertising with context analysis and search 会议论文
International Conference on Pattern Recognition (ICPR), Istanbul, Turkey, 2010
作者:  Wang, Bo;  Wang, Jinqiao;  Duan, Ling-Yu;  Tian, Qi;  Lu, Hanqing;  Gao, Wen
浏览  |  Adobe PDF(954Kb)  |  收藏  |  浏览/下载：222/56  |  提交时间：2015/08/19
Web Video Advertising  Context Analysis  Search  
Pure-Strategy Nash Equilibria of GSP Keyword Auction 期刊论文
JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, 2012, 卷号: 13, 期号: 2, 页码: 57-87
作者:  Li, Linjing;  Zeng, Daniel;  Zhao, Huimin
浏览  |  Adobe PDF(622Kb)  |  收藏  |  浏览/下载：305/77  |  提交时间：2015/08/12
Keyword Advertising  Stability  Generalized Second-price  Sponsored Search  Nash Equilibrium  
Budget Planning for Coupled Campaigns in Sponsored Search Auctions 期刊论文
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2014, 卷号: 18, 期号: 3, 页码: 39-65
作者:  Yang, Yanwu;  Qin, Rui;  Jansen, Bernard J.;  Zhang, Jie;  Zeng, Daniel
浏览  |  Adobe PDF(1781Kb)  |  收藏  |  浏览/下载：279/71  |  提交时间：2015/08/12
Advertising Campaigns  Budget Planning Decision Analysis  Online Advertising  Operations Research In marketIng  Optimal Control  Sponsored Search  Sponsored Search Auctions  
Co-evolution-based mechanism design for sponsored search advertising 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2012, 卷号: 11, 期号: 6, 页码: 537-547
作者:  Yuan, Yong;  Zeng, Daniel
浏览  |  Adobe PDF(1718Kb)  |  收藏  |  浏览/下载：254/74  |  提交时间：2015/08/12
Sponsored Search Advertising  Mechanism Design  Co-evolutionary Simulation  Niche-based Evolution  
Interactive ads recommendation with contextual search on product topic space 期刊论文
MULTIMEDIA TOOLS AND APPLICATIONS, 2014, 卷号: 70, 期号: 2, 页码: 799-820
作者:  Wang, Jinqiao;  Wang, Bo;  Duan, Ling-yu;  Tian, Qi;  Lu, Hanqing
浏览  |  Adobe PDF(3965Kb)  |  收藏  |  浏览/下载：258/70  |  提交时间：2015/08/12
Video Advertising  Video Analysis  Visual-textual Search