Knowledge Commons of Institute of Automation,CAS
A new stochastic budget distribution model with random demands | |
Qin, Rui; Yuan, Yong; Li, Juanjuan; Rui Qin | |
2014-06-24 | |
会议名称 | The 18th Pacific Asia Conference on Information Systems (PACIS 2014) |
会议录名称 | Proceedings of the 18th Pacific Asia Conference on Information Systems (PACIS 2014) |
会议日期 | June 24-28, 2014 |
会议地点 | Chengdu, China |
摘要 |
In search auctions, when the total budget for an advertising campaign during a certain promotion period is determined, advertisers have to distribute their budgets over a series of sequential temporal slots (e.g., daily budgets). However, due to the uncertainties existed in search markets, advertisers can only obtain the value range of budget demand for each temporal slot based on promotion logs. In this paper, we present a stochastic model for budget distribution over a series of sequential temporal slots during a promotion period, considering the budget demand for each temporal slot as a random variable. We study some properties and present feasible solution algorithms for our budget model, in the case that the budget demand is characterized either by uniform random variable or normal random variable. We also conduct some experiments to evaluate our model with the empirical data. Experimental results show that the budget demand is more likely to be normal distributed than uniform distributed, and our strategy can outperform the baseline strategy commonly used in practice. |
关键词 | Budget Distribution Budget Demand Stochastic Strategy Budget Constraints Search Advertising |
收录类别 | EI |
文献类型 | 会议论文 |
条目标识符 | http://ir.ia.ac.cn/handle/173211/11573 |
专题 | 多模态人工智能系统全国重点实验室_平行智能技术与系统团队 |
通讯作者 | Rui Qin |
作者单位 | The State Key Laboratory of Management and Control for Complex Systems, Institute of Automation, Chinese Academy of Sciences |
推荐引用方式 GB/T 7714 | Qin, Rui,Yuan, Yong,Li, Juanjuan,et al. A new stochastic budget distribution model with random demands[C],2014. |
条目包含的文件 | ||||||
文件名称/大小 | 文献类型 | 版本类型 | 开放类型 | 使用许可 | ||
qin.pdf(294KB) | 会议论文 | 开放获取 | CC BY-NC-SA | 浏览 |
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