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Optimal Allocation of Ad Inventory in Real-Time Bidding Advertising Markets 会议论文
, Budapest, Hungary, OCT. 9-12, 2016
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Fei-Yue
浏览  |  Adobe PDF(463Kb)  |  收藏  |  浏览/下载：352/126  |  提交时间：2017/12/29
Exploring Optimal Frequency Caps in Real Time Bidding Advertising 会议论文
, USA, 2016
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
浏览  |  Adobe PDF(2879Kb)  |  收藏  |  浏览/下载：324/124  |  提交时间：2017/09/21
Real Time Bidding  Frequency Capping  Computational Experiment Approach  Demand Side Platforms  Computational Advertising  
Boundary value problems for stochastic budget distribution in search advertisements 会议论文
Proceedings of 2013 IEEE International Conference on Service Operations and Logistics, and Informatic, Dongguan, Guangdong, China, July 28-30, 2013
作者:  Qin, Rui;  Yang, Yanwu;  Zeng, Daniel;  Wang, Fei-Yue;  Rui Qin
浏览  |  Adobe PDF(2295Kb)  |  收藏  |  浏览/下载：311/94  |  提交时间：2016/06/20
Budget Distribution  Budget Demand  Stochastic Strategy  Budget Constraints  Search Advertisement