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Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
浏览  |  Adobe PDF(6997Kb)  |  收藏  |  浏览/下载：581/220  |  提交时间：2017/09/21
Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment  
Demographic Analysis from Biometric Data: Achievements, Challenges, and New Frontiers 期刊论文
IEEE TRANSACTIONS ON PATTERN ANALYSIS AND MACHINE INTELLIGENCE, 2018, 卷号: 40, 期号: 2, 页码: 332-351
作者:  Sun, Yunlian;  Zhang, Man;  Sun, Zhenan;  Tan, Tieniu
浏览  |  Adobe PDF(2995Kb)  |  收藏  |  浏览/下载：860/305  |  提交时间：2017/09/16
Demographic Estimation  Biometrics  Human Age Estimation  Gender Classification  Race Recognition  
Combining empirical experimentation and modeling techniques: A design research approach for personalized mobile advertising applications 期刊论文
DECISION SUPPORT SYSTEMS, 2008, 卷号: 44, 期号: 3, 页码: 710-724
作者:  Xu, David Jingjun;  Liao, Stephen Shaoyi;  Li, Qiudan
收藏  |  浏览/下载：206/0  |  提交时间：2015/11/08
Mobile Commerce  Bayesian Networks  User Modeling  Mobile Advertising  Personalization  
Combining empirical experimentation and modeling techniques: A design research approach for personalized mobile advertising applications 期刊论文
DECISION SUPPORT SYSTEMS, 2008, 卷号: 44, 期号: 3, 页码: 710-724
作者:  Xu, David Jingjun;  Liao, Stephen Shaoyi;  Li, Qiudan
收藏  |  浏览/下载：213/0  |  提交时间：2015/11/08
Mobile Commerce  Bayesian Networks  User Modeling  Mobile Advertising  Personalization  
Co-evolution-based mechanism design for sponsored search advertising 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2012, 卷号: 11, 期号: 6, 页码: 537-547
作者:  Yuan, Yong;  Zeng, Daniel
浏览  |  Adobe PDF(1718Kb)  |  收藏  |  浏览/下载：282/85  |  提交时间：2015/08/12
Sponsored Search Advertising  Mechanism Design  Co-evolutionary Simulation  Niche-based Evolution  
Portrayal of electronic cigarettes on YouTube 期刊论文
BMC PUBLIC HEALTH, 2014, 卷号: 14, 期号: 1, 页码: 1028
作者:  Luo, Chuan;  Zheng, Xiaolong;  Zeng, Daniel Dajun;  Leischow, Scott
浏览  |  Adobe PDF(193Kb)  |  收藏  |  浏览/下载：359/92  |  提交时间：2015/08/12
Tobacco Control  Electronic Cigarettes  Social Media  Youtube