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Pure-Strategy Nash Equilibria of GSP Keyword Auction 期刊论文
JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, 2012, 卷号: 13, 期号: 2, 页码: 57-87
作者:  Li, Linjing;  Zeng, Daniel;  Zhao, Huimin
Adobe PDF(622Kb)  |  收藏  |  浏览/下载：427/100  |  提交时间：2015/08/12
Keyword Advertising  Stability  Generalized Second-price  Sponsored Search  Nash Equilibrium  
Artificial Societies, Computational Experiments, and Parallel Systems: An Investigation on a Computational Theory for Complex Socioeconomic Systems 期刊论文
IEEE TRANSACTIONS ON SERVICES COMPUTING, 2013, 卷号: 6, 期号: 2, 页码: 177-185
作者:  Wen, Ding;  Yuan, Yong;  Li, Xia-Rong
Adobe PDF(430Kb)  |  收藏  |  浏览/下载：277/85  |  提交时间：2015/08/12
Artificial Societies  Computational Experiments  Parallel Systems  Socioeconomic Systems  
Co-evolution-based mechanism design for sponsored search advertising 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2012, 卷号: 11, 期号: 6, 页码: 537-547
作者:  Yuan, Yong;  Zeng, Daniel
浏览  |  Adobe PDF(1718Kb)  |  收藏  |  浏览/下载：300/93  |  提交时间：2015/08/12
Sponsored Search Advertising  Mechanism Design  Co-evolutionary Simulation  Niche-based Evolution