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A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets 期刊论文
INFORMATION SCIENCES, 2018, 卷号: 469, 页码: 119-140
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
Adobe PDF(1804Kb)  |  收藏  |  浏览/下载：515/162  |  提交时间：2018/09/20
Computational advertising  Real time bidding  Demand side platform  Pareto optimal  Mechanism design  Computational experiment  
Optimizing the Revenue for Ad Exchanges in Header Bidding Advertising Markets 会议论文
Proceedings of the 2017 IEEE International Conference on Systems, Man, and Cybernetics, Banff, Canada, Oct. 5-8, 2017
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
Adobe PDF(222Kb)  |  收藏  |  浏览/下载：400/140  |  提交时间：2017/12/29
Header Bidding  Real Time Bidding  Ad Exchange  Stochastic Optimization Model  Risk Level  
Improving Auction Mechanisms for Online Real-Time Bidding Advertising with a Two-stage Resale Model 会议论文
, Toulouse, France, 2017-7
作者:  Qin Rui;  Yuan Yong;  Wang Fei-Yue
Adobe PDF(1090Kb)  |  收藏  |  浏览/下载：265/89  |  提交时间：2017/09/21
Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
Adobe PDF(6997Kb)  |  收藏  |  浏览/下载：576/218  |  提交时间：2017/09/21
Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment