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CASIA OpenIR
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Impact of Flavor on Electronic Cigarette Marketing in Social Media 会议论文
, USA, 11.17-11.18
作者:  Yunji Liang;  Xiaolong Zheng;  Daniel Zeng;  Xingshe Zhou
浏览  |  Adobe PDF(31064Kb)  |  收藏  |  浏览/下载：504/221  |  提交时间：2018/01/08
Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets 期刊论文
Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets, 2017, 卷号: 4, 期号: 3, 页码: 179-190
作者:  Yong Yuan;  Fei-Yue Wang;  Daniel Zeng
浏览  |  Adobe PDF(1143Kb)  |  收藏  |  浏览/下载：424/153  |  提交时间：2017/11/07
Bid Inflation  Competitive Preference  Sponsored Search Advertising (Ssa)  Upper Bound Nash Equilibrium (Ubne).  
Developing a cooperative bidding framework for sponsored search markets - An evolutionary perspective 期刊论文
INFORMATION SCIENCES, 2016, 卷号: 369, 期号: NA, 页码: 674-689
作者:  Yuan, Yong;  Wang, Fei-Yue;  Zeng, Daniel
浏览  |  Adobe PDF(2247Kb)  |  收藏  |  浏览/下载：416/139  |  提交时间：2016/12/26
Sponsored Search  Bid Inflation  Evolutionary Game Theory  Coevolutionary Simulation  
Intelligent-Commerce Research in China 期刊论文
IEEE INTELLIGENT SYSTEMS, 2008, 卷号: 23, 期号: 6, 页码: 14-18
作者:  Zeng, Daniel;  Wang, Fei-Yue;  Zheng, Xiaolong;  Yuan, Yong;  Chen, Guoqing;  Chen, Jian
Adobe PDF(239Kb)  |  收藏  |  浏览/下载：331/75  |  提交时间：2015/11/08
Intelligent-Commerce Research in China 期刊论文
IEEE INTELLIGENT SYSTEMS, 2008, 卷号: 23, 期号: 6, 页码: 14-18
作者:  Zeng, Daniel;  Wang, Fei-Yue;  Zheng, Xiaolong;  Yuan, Yong;  Chen, Guoqing;  Chen, Jian
浏览  |  Adobe PDF(239Kb)  |  收藏  |  浏览/下载：291/66  |  提交时间：2015/11/08
Intelligent-commerce  
Refinement of symmetrical Nash equilibrium for generalized second-price mechanism in sponsored search advertising 会议论文
IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI), Qingdao, Shandong, China, 2010
作者:  Li, Linjing;  Zeng, Daniel
Adobe PDF(96Kb)  |  收藏  |  浏览/下载：233/72  |  提交时间：2015/08/19
Pure-Strategy Nash Equilibria of GSP Keyword Auction 期刊论文
JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, 2012, 卷号: 13, 期号: 2, 页码: 57-87
作者:  Li, Linjing;  Zeng, Daniel;  Zhao, Huimin
Adobe PDF(622Kb)  |  收藏  |  浏览/下载：364/87  |  提交时间：2015/08/12
Keyword Advertising  Stability  Generalized Second-price  Sponsored Search  Nash Equilibrium  
Co-evolution-based mechanism design for sponsored search advertising 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2012, 卷号: 11, 期号: 6, 页码: 537-547
作者:  Yuan, Yong;  Zeng, Daniel
Adobe PDF(1718Kb)  |  收藏  |  浏览/下载：275/81  |  提交时间：2015/08/12
Sponsored Search Advertising  Mechanism Design  Co-evolutionary Simulation  Niche-based Evolution