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CASIA OpenIR
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Optimizing the Segmentation Granularity for RTB Advertising Markets with a Two-stage Resale Model 会议论文
Proceedings of the 2016 IEEE International Conference on Systems, Man, and Cybernetics (SMC2016), Budapest, Hungary, Oct. 9-12, 2016
作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Wang, Fei-Yue
浏览  |  Adobe PDF(1456Kb)  |  收藏  |  浏览/下载：350/129  |  提交时间：2018/01/04
Real Time Bidding  Demand Side Platforms  Market Segmentation  Two-stage Resale Model  Computational Experiment  
A Computational Experiment Research on Segmenting RTB Advertising Markets 会议论文
Proceedings of the Seventh Chinese Conference on Social Computing, Fuzhou, China, Dem. 11-13, 2015
作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin
浏览  |  Adobe PDF(287Kb)  |  收藏  |  浏览/下载：266/86  |  提交时间：2016/06/20
Real Time Bidding  Demand Side Platforms  Market Segmentation Granularity  Computational Experiments  Precision Marketing  
Analyzing the Segmentation Granularity of RTB Advertising Markets: A Computational Experiment Approach 会议论文
Social Media Processing, Guangzhou, China, Nov. 16-17, 2015
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Li, Juanjuan;  Rui Qin
浏览  |  Adobe PDF(2254Kb)  |  收藏  |  浏览/下载：287/76  |  提交时间：2016/06/20
Real Time Bidding  Demand Side Platforms  Market Segmentation Granularity  Computational Experiments  Precision Marketing