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Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
浏览  |  Adobe PDF(6997Kb)  |  收藏  |  浏览/下载：561/215  |  提交时间：2017/09/21
Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment  
Analyzing Positioning Strategies in Sponsored Search Auctions Under CTR-Based Quality Scoring 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, 2015, 卷号: 45, 期号: 4, 页码: 688-701
作者:  Yuan, Yong;  Zeng, Daniel;  Zhao, Huimin;  Li, Linjing
浏览  |  Adobe PDF(1156Kb)  |  收藏  |  浏览/下载：375/116  |  提交时间：2015/09/21
Terms-click-through Rate (Ctr)  Optimal Control  Polarization  Quality Score (Qs)  Sponsored Search  
Artificial Societies, Computational Experiments, and Parallel Systems: An Investigation on a Computational Theory for Complex Socioeconomic Systems 期刊论文
IEEE TRANSACTIONS ON SERVICES COMPUTING, 2013, 卷号: 6, 期号: 2, 页码: 177-185
作者:  Wen, Ding;  Yuan, Yong;  Li, Xia-Rong
浏览  |  Adobe PDF(430Kb)  |  收藏  |  浏览/下载：243/72  |  提交时间：2015/08/12
Artificial Societies  Computational Experiments  Parallel Systems  Socioeconomic Systems