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Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
浏览  |  Adobe PDF(6997Kb)  |  收藏  |  浏览/下载：566/215  |  提交时间：2017/09/21
Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment  
Artificial Societies, Computational Experiments, and Parallel Systems: An Investigation on a Computational Theory for Complex Socioeconomic Systems 期刊论文
IEEE TRANSACTIONS ON SERVICES COMPUTING, 2013, 卷号: 6, 期号: 2, 页码: 177-185
作者:  Wen, Ding;  Yuan, Yong;  Li, Xia-Rong
Adobe PDF(430Kb)  |  收藏  |  浏览/下载：246/73  |  提交时间：2015/08/12
Artificial Societies  Computational Experiments  Parallel Systems  Socioeconomic Systems  
Growing Spatially Embedded Social Networks for Activity-Travel Analysis Based on Artificial Transportation Systems 期刊论文
IEEE TRANSACTIONS ON INTELLIGENT TRANSPORTATION SYSTEMS, 2014, 卷号: 15, 期号: 5, 页码: 2111-2120
作者:  Chen, Songhang;  Zhu, Fenghua;  Cao, Jianping
浏览  |  Adobe PDF(1323Kb)  |  收藏  |  浏览/下载：391/176  |  提交时间：2015/08/12
Activity-based Traffic Simulation  Agent  Artificial Transportation Systems (Ats)  Reinforcement Learning  Spatially Embedded Social Networks  
Dynamic dual adjustment of daily budgets and bids in sponsored search auctions 期刊论文
DECISION SUPPORT SYSTEMS, 2014, 卷号: 57, 期号: 0, 页码: 105-114
作者:  Zhang, Jie;  Yang, Yanwu;  Li, Xin;  Qin, Rui;  Zeng, Daniel
浏览  |  Adobe PDF(983Kb)  |  收藏  |  浏览/下载：342/95  |  提交时间：2015/08/12
Sponsored Search Auction  Budget Adjustment  Continuous Reinforcement Learning  Dynamic Adjustment