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A hierarchical framework for ad inventory allocation in programmatic advertising markets 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan;  Fei-Yue Wang
浏览  |  Adobe PDF(1018Kb)  |  收藏  |  浏览/下载：474/183  |  提交时间：2018/09/20
Programmatic advertising  Ad inventory  Real-time bidding  Private marketplace  Header bidding  
Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets 期刊论文
Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets, 2017, 卷号: 4, 期号: 3, 页码: 179-190
作者:  Yong Yuan;  Fei-Yue Wang;  Daniel Zeng
浏览  |  Adobe PDF(1143Kb)  |  收藏  |  浏览/下载：440/158  |  提交时间：2017/11/07
Bid Inflation  Competitive Preference  Sponsored Search Advertising (Ssa)  Upper Bound Nash Equilibrium (Ubne).  
Research on Information Structure of Programmatic Advertising Markets 会议论文
, Toulouse, France, 2017-07
作者:  Li Juanjuan;  Yuan Yong;  Zhao Xueliang;  Wang Fei-Yue
浏览  |  Adobe PDF(230Kb)  |  收藏  |  浏览/下载：668/210  |  提交时间：2017/09/21
Research on Social Marketing Strategies with an Agent-based Propagation Model 会议论文
, Toulouse, France, 2017-7
作者:  Zeng Shuai;  Li Juanjuan;  Ni Xiaochun;  Yuan Yong;  Wang Fei-Yue
浏览  |  Adobe PDF(2384Kb)  |  收藏  |  浏览/下载：616/177  |  提交时间：2017/09/21
Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
Adobe PDF(6997Kb)  |  收藏  |  浏览/下载：601/227  |  提交时间：2017/09/21
Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment  
Developing a cooperative bidding framework for sponsored search markets - An evolutionary perspective 期刊论文
INFORMATION SCIENCES, 2016, 卷号: 369, 期号: NA, 页码: 674-689
作者:  Yuan, Yong;  Wang, Fei-Yue;  Zeng, Daniel
浏览  |  Adobe PDF(2247Kb)  |  收藏  |  浏览/下载：435/146  |  提交时间：2016/12/26
Sponsored Search  Bid Inflation  Evolutionary Game Theory  Coevolutionary Simulation