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CASIA OpenIR
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Time-varying effects of search engine advertising on sales-An empirical investigation in E-commerce 期刊论文
DECISION SUPPORT SYSTEMS, 2022, 卷号: 163, 页码: 15
作者:  Yang, Yanwu;  Zhao, Kang;  Zeng, Daniel Dajun;  Jansen, Bernard Jim
收藏  |  浏览/下载：197/0  |  提交时间：2022/11/21
Online advertising  Electronic commerce  Advertising analytics  Business intelligence  
Characterizing Social Media Messages Related to Underage JUUL E-Cigarette Buying and Selling: Cross-Sectional Analysis of Reddit Subreddits 期刊论文
JOURNAL OF MEDICAL INTERNET RESEARCH, 2020, 卷号: 22, 期号: 7, 页码: 13
作者:  Liu, Hejing;  Li, Qiudan;  Zhan, Yongcheng;  Zhang, Zhu;  Zeng, Daniel D.;  Leischow, Scott J.
Adobe PDF(149Kb)  |  收藏  |  浏览/下载：511/103  |  提交时间：2021/01/07
JUUL  e-cigarette  Reddit  cross-sectional analysis  electronic nicotine delivery system  underage JUUL use  
Exploring Writing Pattern with Pop Culture Ingredients for Social User Modeling 会议论文
, Budapest, Hungary, July 14-19
作者:  Chiyu Cai;  Linjing Li;  Daniel Zeng;  Hongyuan Ma
浏览  |  Adobe PDF(337Kb)  |  收藏  |  浏览/下载：370/126  |  提交时间：2019/05/06
Portrayal of Electronic Cigarettes on YouTube 会议论文
, Beijing, 2013
作者:  Chuan Luo;  Xiaolong Zheng;  Daniel Dajun Zeng;  Scott Leischow;  Kainan Cui;  Zhu Zhang;  Saike He
浏览  |  Adobe PDF(198Kb)  |  收藏  |  浏览/下载：186/58  |  提交时间：2018/03/09
Impact of Flavor on Electronic Cigarette Marketing in Social Media 会议论文
, USA, 11.17-11.18
作者:  Yunji Liang;  Xiaolong Zheng;  Daniel Zeng;  Xingshe Zhou
浏览  |  Adobe PDF(31064Kb)  |  收藏  |  浏览/下载：492/220  |  提交时间：2018/01/08
Dynamic Budget Adjustment in Search Auctions 会议论文
Proceedings of the 21th Workshop on Information Technologies and Systems, Shanghai, China, Dec. 3-4, 2011
作者:  Zhang, Jie;  Yang, Yanwu;  Qin, Rui;  Zeng, Daniel;  Li, Xin
浏览  |  Adobe PDF(772Kb)  |  收藏  |  浏览/下载：240/73  |  提交时间：2018/01/03
Search Auctions  Budget Adjustment  Reinforcement Learning  Dynamical Adjustment  
Budget Planning for Coupled Campaigns in Search Auctions 会议论文
Proceedings of the 22th Workshop on Information Technologies and Systems, Orlando, Florida, Dec. 15-16, 2012
作者:  Yang, Yanwu;  Qin, Rui;  Zhang, Jie;  Li, Xin;  Zeng, Dajun
浏览  |  Adobe PDF(485Kb)  |  收藏  |  浏览/下载：254/74  |  提交时间：2018/01/03
实时竞价广告研究述评 期刊论文
信息系统学报, 2016, 期号: 1, 页码: 103-117
作者:  袁勇;  曾大军;  李娟娟;  秦蕊
浏览  |  Adobe PDF(586Kb)  |  收藏  |  浏览/下载：324/130  |  提交时间：2017/12/29
实时竞价  计算广告学  互联网广告  大数据  
Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets 期刊论文
Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets, 2017, 卷号: 4, 期号: 3, 页码: 179-190
作者:  Yong Yuan;  Fei-Yue Wang;  Daniel Zeng
浏览  |  Adobe PDF(1143Kb)  |  收藏  |  浏览/下载：416/151  |  提交时间：2017/11/07
Bid Inflation  Competitive Preference  Sponsored Search Advertising (Ssa)  Upper Bound Nash Equilibrium (Ubne).  
ExNa: an efficient search pattern for semantic search engines 期刊论文
CONCURRENCY AND COMPUTATION-PRACTICE & EXPERIENCE, 2016, 卷号: 28, 期号: 15, 页码: 4107-4124
作者:  Wei, Xiao;  Zeng, Daniel Dajun
浏览  |  Adobe PDF(979Kb)  |  收藏  |  浏览/下载：284/90  |  提交时间：2017/02/14
Search Pattern  Index Structure  Interaction Process  User Profile  Semantic Search  Big Data