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A Novel GSP Auction Mechanism for Dynamic Confirmation Games on Bitcoin Transactions 期刊论文
IEEE Transactions on Services Computing, 2020, 期号: NA, 页码: NA
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Wang, Fei-Yue
浏览  |  Adobe PDF(2436Kb)  |  收藏  |  浏览/下载：223/60  |  提交时间：2020/10/14
Blockchain  Transaction Fee  Bitcoin transaction confirmation game  Generalized Second Price mechanism  
A Novel GSP Auction Mechanism for Ranking Bitcoin Transactions in Blockchain Mining 期刊论文
DECISION SUPPORT SYSTEMS, 2019, 卷号: 124, 期号: 2019, 页码: NA
作者:  Li, Juanjuan;  Yuan, Yong;  Wang, Fei-Yue
浏览  |  Adobe PDF(2794Kb)  |  收藏  |  浏览/下载：770/140  |  提交时间：2019/09/25
Blockchain  Generalized Second Price auction  Transaction fee  Quality score  Virtual fee  
A hierarchical framework for ad inventory allocation in programmatic advertising markets 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan;  Fei-Yue Wang
浏览  |  Adobe PDF(1018Kb)  |  收藏  |  浏览/下载：473/182  |  提交时间：2018/09/20
Programmatic advertising  Ad inventory  Real-time bidding  Private marketplace  Header bidding  
A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets 期刊论文
INFORMATION SCIENCES, 2018, 卷号: 469, 页码: 119-140
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
浏览  |  Adobe PDF(1804Kb)  |  收藏  |  浏览/下载：530/166  |  提交时间：2018/09/20
Computational advertising  Real time bidding  Demand side platform  Pareto optimal  Mechanism design  Computational experiment  
Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
浏览  |  Adobe PDF(6997Kb)  |  收藏  |  浏览/下载：600/227  |  提交时间：2017/09/21
Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment  
Developing a cooperative bidding framework for sponsored search markets - An evolutionary perspective 期刊论文
INFORMATION SCIENCES, 2016, 卷号: 369, 期号: NA, 页码: 674-689
作者:  Yuan, Yong;  Wang, Fei-Yue;  Zeng, Daniel
Adobe PDF(2247Kb)  |  收藏  |  浏览/下载：434/146  |  提交时间：2016/12/26
Sponsored Search  Bid Inflation  Evolutionary Game Theory  Coevolutionary Simulation