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Budget Planning for Coupled Campaigns in Sponsored Search Auctions 期刊论文
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2014, 卷号: 18, 期号: 3, 页码: 39-65
作者:  Yang, Yanwu;  Qin, Rui;  Jansen, Bernard J.;  Zhang, Jie;  Zeng, Daniel
浏览  |  Adobe PDF(1781Kb)  |  收藏  |  浏览/下载：312/77  |  提交时间：2015/08/12
Advertising Campaigns  Budget Planning Decision Analysis  Online Advertising  Operations Research In marketIng  Optimal Control  Sponsored Search  Sponsored Search Auctions  
Co-evolution-based mechanism design for sponsored search advertising 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2012, 卷号: 11, 期号: 6, 页码: 537-547
作者:  Yuan, Yong;  Zeng, Daniel
浏览  |  Adobe PDF(1718Kb)  |  收藏  |  浏览/下载：295/91  |  提交时间：2015/08/12
Sponsored Search Advertising  Mechanism Design  Co-evolutionary Simulation  Niche-based Evolution  
Measuring the Visual Complexities of Web Pages 期刊论文
ACM TRANSACTIONS ON THE WEB, 2013, 卷号: 7, 期号: 1, 页码: 33
作者:  Wu, Ou;  Hu, Weiming;  Shi, Lei;  Ou Wu
浏览  |  Adobe PDF(1054Kb)  |  收藏  |  浏览/下载：440/143  |  提交时间：2015/08/12
Algorithms  Performance  Visual Complexity (Viscom)  Quantification  Web Mining  Feature  Learning