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CASIA OpenIR
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Dynamic Budget Adjustment in Search Auctions 会议论文
Proceedings of the 21th Workshop on Information Technologies and Systems, Shanghai, China, Dec. 3-4, 2011
作者:  Zhang, Jie;  Yang, Yanwu;  Qin, Rui;  Zeng, Daniel;  Li, Xin
浏览  |  Adobe PDF(772Kb)  |  收藏  |  浏览/下载：243/73  |  提交时间：2018/01/03
Search Auctions  Budget Adjustment  Reinforcement Learning  Dynamical Adjustment  
Optimal Budget Allocation Across Search Advertising Markets 期刊论文
INFORMS JOURNAL ON COMPUTING, 2015, 卷号: 27, 期号: 2, 页码: 285-300
作者:  Yang, Yanwu;  Zeng, Daniel;  Yang, Yinghui;  Zhang, Jie
浏览  |  Adobe PDF(1107Kb)  |  收藏  |  浏览/下载：590/237  |  提交时间：2015/09/17
Sponsored Search  Budget Allocation  Budget Strategy  Search Markets  
Budget Planning for Coupled Campaigns in Sponsored Search Auctions 期刊论文
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2014, 卷号: 18, 期号: 3, 页码: 39-65
作者:  Yang, Yanwu;  Qin, Rui;  Jansen, Bernard J.;  Zhang, Jie;  Zeng, Daniel
浏览  |  Adobe PDF(1781Kb)  |  收藏  |  浏览/下载：285/72  |  提交时间：2015/08/12
Advertising Campaigns  Budget Planning Decision Analysis  Online Advertising  Operations Research In marketIng  Optimal Control  Sponsored Search  Sponsored Search Auctions