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A Novel GSP Auction Mechanism for Ranking Bitcoin Transactions in Blockchain Mining 期刊论文
DECISION SUPPORT SYSTEMS, 2019, 卷号: 124, 期号: 2019, 页码: NA
作者:  Li, Juanjuan;  Yuan, Yong;  Wang, Fei-Yue
Adobe PDF(2794Kb)  |  收藏  |  浏览/下载:734/133  |  提交时间:2019/09/25
Blockchain  Generalized Second Price auction  Transaction fee  Quality score  Virtual fee  
A hierarchical framework for ad inventory allocation in programmatic advertising markets 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan;  Fei-Yue Wang
Adobe PDF(1018Kb)  |  收藏  |  浏览/下载:446/167  |  提交时间:2018/09/20
Programmatic advertising  Ad inventory  Real-time bidding  Private marketplace  Header bidding  
The Reserve Price of Ad Impressions in Multi-Channel Real-Time Bidding Markets 期刊论文
IEEE Transactions on Computational Social Systems, 2018, 卷号: 5, 期号: 2, 页码: 583-592
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan
Adobe PDF(1766Kb)  |  收藏  |  浏览/下载:398/143  |  提交时间:2018/09/20
Ad Impression  Publisher  Real-time Bidding  Reserve Price  Revenue Maximization  
A survey on real time bidding advertising 会议论文
Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic, Qingdao, China, October 8-10, 2014
作者:  Yuan, Yong;  Wang, Fei-Yue;  Li, Juanjuan;  Qin, Rui
Adobe PDF(404Kb)  |  收藏  |  浏览/下载:469/223  |  提交时间:2018/01/03
实时竞价广告研究述评 期刊论文
信息系统学报, 2016, 期号: 1, 页码: 103-117
作者:  袁勇;  曾大军;  李娟娟;  秦蕊
Adobe PDF(586Kb)  |  收藏  |  浏览/下载:328/132  |  提交时间:2017/12/29
实时竞价  计算广告学  互联网广告  大数据  
Information disclosure in real-time bidding advertising markets 会议论文
, Qingdao, China, Oct. 8-10, 2014
作者:  Li, Juanjuan;  Yuan, Yong;  Qin, Rui
Adobe PDF(178Kb)  |  收藏  |  浏览/下载:217/57  |  提交时间:2017/12/29
Optimal Allocation of Ad Inventory in Real-Time Bidding Advertising Markets 会议论文
, Budapest, Hungary, OCT. 9-12, 2016
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Fei-Yue
浏览  |  Adobe PDF(463Kb)  |  收藏  |  浏览/下载:336/123  |  提交时间:2017/12/29
The Impact of Reserve Price on Publisher Revenue in Real-Time Bidding Advertising Markets 会议论文
, Banff, Canada, Oct. 5-8, 2017
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Xiao;  Wang, Fei-Yue
浏览  |  Adobe PDF(418Kb)  |  收藏  |  浏览/下载:538/226  |  提交时间:2017/12/29
RTB 广告市场中DSP 平台的盈利模式研究 会议论文
2015自动化大会论文集, 武汉, 中国, 2015年11月27-29日
作者:  秦蕊;  袁勇;  李娟娟
浏览  |  Adobe PDF(1304Kb)  |  收藏  |  浏览/下载:666/154  |  提交时间:2016/06/20
实时竞价  需求方平台  盈利模式  双层转售  策略优化