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CASIA OpenIR
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Dynamic Budget Adjustment in Search Auctions 会议论文
Proceedings of the 21th Workshop on Information Technologies and Systems, Shanghai, China, Dec. 3-4, 2011
作者:  Zhang, Jie;  Yang, Yanwu;  Qin, Rui;  Zeng, Daniel;  Li, Xin
Adobe PDF(772Kb)  |  收藏  |  浏览/下载：261/77  |  提交时间：2018/01/03
Search Auctions  Budget Adjustment  Reinforcement Learning  Dynamical Adjustment  
Budget Planning for Coupled Campaigns in Search Auctions 会议论文
Proceedings of the 22th Workshop on Information Technologies and Systems, Orlando, Florida, Dec. 15-16, 2012
作者:  Yang, Yanwu;  Qin, Rui;  Zhang, Jie;  Li, Xin;  Zeng, Dajun
浏览  |  Adobe PDF(485Kb)  |  收藏  |  浏览/下载：276/81  |  提交时间：2018/01/03
A Budget Optimization Framework for Search Advertisements Across Markets 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN AND CYBERNETICS PART A-SYSTEMS AND HUMANS, 2012, 卷号: 42, 期号: 5, 页码: 1141-1151
作者:  Yang, Yanwu;  Zhang, Jie;  Qin, Rui;  Li, Juanjuan;  Wang, Fei-Yue;  Qi, Wei;  Fei-Yue Wang
浏览  |  Adobe PDF(545Kb)  |  收藏  |  浏览/下载：494/192  |  提交时间：2015/08/12
Budget Optimization  Optimal Strategy  Search Auctions  Search Engine Marketing  Sponsored Search  
Budget Strategy in Uncertain Environments of Search Auctions: A Preliminary Investigation 期刊论文
IEEE TRANSACTIONS ON SERVICES COMPUTING, 2013, 卷号: 6, 期号: 2, 页码: 168-176
作者:  Yang, Yanwu;  Zhang, Jie;  Qin, Rui;  Li, Juanjuan;  Liu, Baiyu;  Liu, Zhong
浏览  |  Adobe PDF(587Kb)  |  收藏  |  浏览/下载：268/34  |  提交时间：2015/08/12
Budget Optimization  Budget Decisions  Optimal Strategy  Stochastic Strategy  Search Auctions  
Dynamic dual adjustment of daily budgets and bids in sponsored search auctions 期刊论文
DECISION SUPPORT SYSTEMS, 2014, 卷号: 57, 期号: 0, 页码: 105-114
作者:  Zhang, Jie;  Yang, Yanwu;  Li, Xin;  Qin, Rui;  Zeng, Daniel
浏览  |  Adobe PDF(983Kb)  |  收藏  |  浏览/下载：349/96  |  提交时间：2015/08/12
Sponsored Search Auction  Budget Adjustment  Continuous Reinforcement Learning  Dynamic Adjustment