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CASIA OpenIR
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Decentralized Construction of Knowledge Graphs for Deep Recommender Systems Based on Blockchain-Powered Smart Contracts 期刊论文
IEEE Access, 2019, 卷号: 7, 期号: Sep. 2019, 页码: 136951- 136961
作者:  Shuai Wang;  Chenchen Huang;  Juanjuan Li;  Yong Yuan;  Fei-Yue Wang
浏览  |  Adobe PDF(2505Kb)  |  收藏  |  浏览/下载：398/115  |  提交时间：2019/09/25
Decentralized Knowledge Graph  Deep Recommender System  Crowdsourcing  Blockchain  Smart Contracts  
A hierarchical framework for ad inventory allocation in programmatic advertising markets 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan;  Fei-Yue Wang
浏览  |  Adobe PDF(1018Kb)  |  收藏  |  浏览/下载：473/182  |  提交时间：2018/09/20
Programmatic advertising  Ad inventory  Real-time bidding  Private marketplace  Header bidding  
Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets 期刊论文
Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets, 2017, 卷号: 4, 期号: 3, 页码: 179-190
作者:  Yong Yuan;  Fei-Yue Wang;  Daniel Zeng
浏览  |  Adobe PDF(1143Kb)  |  收藏  |  浏览/下载：439/158  |  提交时间：2017/11/07
Bid Inflation  Competitive Preference  Sponsored Search Advertising (Ssa)  Upper Bound Nash Equilibrium (Ubne).  
Research on Social Marketing Strategies with an Agent-based Propagation Model 会议论文
, Toulouse, France, 2017-7
作者:  Zeng Shuai;  Li Juanjuan;  Ni Xiaochun;  Yuan Yong;  Wang Fei-Yue
浏览  |  Adobe PDF(2384Kb)  |  收藏  |  浏览/下载：616/177  |  提交时间：2017/09/21
Analyzing Positioning Strategies in Sponsored Search Auctions Under CTR-Based Quality Scoring 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, 2015, 卷号: 45, 期号: 4, 页码: 688-701
作者:  Yuan, Yong;  Zeng, Daniel;  Zhao, Huimin;  Li, Linjing
浏览  |  Adobe PDF(1156Kb)  |  收藏  |  浏览/下载：403/127  |  提交时间：2015/09/21
Terms-click-through Rate (Ctr)  Optimal Control  Polarization  Quality Score (Qs)  Sponsored Search