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CASIA OpenIR
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Maximizing Time-discounted Influential Sustainability in Social Networks 会议论文
, Banff, Canada, Oct. 5-8, 2017
作者:  Zeng, Shuai;  Ni, Xiaochun;  Li, Juanjuan;  Yuan, Yong;  Wang, Shuai
浏览  |  Adobe PDF(194Kb)  |  收藏  |  浏览/下载：373/93  |  提交时间：2018/01/04
Social Marketing  Influence Sustainability  Information Diffusion  Seeding Strategy  
Revenue Models for Demand Side Platforms in Real Time Bidding Advertising 会议论文
Proceedings of the 2017 IEEE International Conference on Systems, Man, and Cybernetics, Banff, Canada, Oct. 5-8, 2017
作者:  Qin, Rui;  Ni, Xiaochun;  Yuan, Yong;  Li, Juanjuan;  Wang, Fei-Yue
Adobe PDF(1192Kb)  |  收藏  |  浏览/下载：494/140  |  提交时间：2017/12/29
Real Time Bidding  Demand Side Platform  Revenue Model  Two-stage Resale  Strategy Optimization  
Budget allocation in competitive search advertisements 会议论文
, Shanghai, China, Dec. 3-4, 2011
作者:  Yang, Yanwu;  Li, Juanjuan;  Zhang, Jie;  Zeng, Daniel
Adobe PDF(612Kb)  |  收藏  |  浏览/下载：178/41  |  提交时间：2017/12/29
The Impact of Reserve Price on Publisher Revenue in Real-Time Bidding Advertising Markets 会议论文
, Banff, Canada, Oct. 5-8, 2017
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Xiao;  Wang, Fei-Yue
Adobe PDF(418Kb)  |  收藏  |  浏览/下载：549/231  |  提交时间：2017/12/29
A new stochastic budget distribution model with random demands 会议论文
Proceedings of the 18th Pacific Asia Conference on Information Systems (PACIS 2014), Chengdu, China, June 24-28, 2014
作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin
Adobe PDF(294Kb)  |  收藏  |  浏览/下载：203/72  |  提交时间：2016/06/20
Budget Distribution  Budget Demand  Stochastic Strategy  Budget Constraints  Search Advertising  
A two-stage fuzzy budget allocation model in search auctions 会议论文
Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic, Qingdao, China, October 8-10, 2014
作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin
Adobe PDF(546Kb)  |  收藏  |  浏览/下载：224/68  |  提交时间：2016/06/20
Budget Optimization  Budget Allocation  Sponsored Search Auctions  Two-stage Fuzzy Programming  Pso  
A stochastic model for budget distribution over time in search advertisements 会议论文
Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic, Qingdao, China, October 8-10, 2014
作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Yang, Yanwu;  Rui Qin
Adobe PDF(1043Kb)  |  收藏  |  浏览/下载：289/65  |  提交时间：2016/06/20
Search Advertisement  Budget Distribution  Optimal Budget  Stochastic Programming  Budget Constraint