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Optimizing the Revenue for Ad Exchanges in Header Bidding Advertising Markets 会议论文
Proceedings of the 2017 IEEE International Conference on Systems, Man, and Cybernetics, Banff, Canada, Oct. 5-8, 2017
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
浏览  |  Adobe PDF(222Kb)  |  收藏  |  浏览/下载：379/136  |  提交时间：2017/12/29
Header Bidding  Real Time Bidding  Ad Exchange  Stochastic Optimization Model  Risk Level  
A Probabilistic Mechanism Design for Online Auctions 期刊论文
IEEE ACCESS, 2017, 卷号: 2017, 期号: .5, 页码: 10782-10794
作者:  Zhang, Jie;  Li, Linjing;  Wang, Fei-Yue
浏览  |  Adobe PDF(3721Kb)  |  收藏  |  浏览/下载：385/98  |  提交时间：2017/09/12
Mechanism Design  Online Auctions  Randomized Mechanisms  E-commerce  Computational Experiments  Probabilistic Mechanism Design  
Improving Auction Mechanisms for Online Real-Time Bidding Advertising with a Two-stage Resale Model 会议论文
, Toulouse, France, 2017-7
作者:  Qin Rui;  Yuan Yong;  Wang Fei-Yue
浏览  |  Adobe PDF(1090Kb)  |  收藏  |  浏览/下载：256/83  |  提交时间：2017/09/21
Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets 期刊论文
Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets, 2017, 卷号: 4, 期号: 3, 页码: 179-190
作者:  Yong Yuan;  Fei-Yue Wang;  Daniel Zeng
浏览  |  Adobe PDF(1143Kb)  |  收藏  |  浏览/下载：410/148  |  提交时间：2017/11/07
Bid Inflation  Competitive Preference  Sponsored Search Advertising (Ssa)  Upper Bound Nash Equilibrium (Ubne).