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CASIA OpenIR
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The Reserve Price of Ad Impressions in Multi-Channel Real-Time Bidding Markets 期刊论文
IEEE Transactions on Computational Social Systems, 2018, 卷号: 5, 期号: 2, 页码: 583-592
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan
浏览  |  Adobe PDF(1766Kb)  |  收藏  |  浏览/下载：423/151  |  提交时间：2018/09/20
Ad Impression  Publisher  Real-time Bidding  Reserve Price  Revenue Maximization  
Optimizing the Segmentation Granularity for RTB Advertising Markets with a Two-stage Resale Model 会议论文
Proceedings of the 2016 IEEE International Conference on Systems, Man, and Cybernetics (SMC2016), Budapest, Hungary, Oct. 9-12, 2016
作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Wang, Fei-Yue
Adobe PDF(1456Kb)  |  收藏  |  浏览/下载：359/133  |  提交时间：2018/01/04
Real Time Bidding  Demand Side Platforms  Market Segmentation  Two-stage Resale Model  Computational Experiment  
Maximizing Time-discounted Influential Sustainability in Social Networks 会议论文
, Banff, Canada, Oct. 5-8, 2017
作者:  Zeng, Shuai;  Ni, Xiaochun;  Li, Juanjuan;  Yuan, Yong;  Wang, Shuai
Adobe PDF(194Kb)  |  收藏  |  浏览/下载：383/96  |  提交时间：2018/01/04
Social Marketing  Influence Sustainability  Information Diffusion  Seeding Strategy  
A survey on real time bidding advertising 会议论文
Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic, Qingdao, China, October 8-10, 2014
作者:  Yuan, Yong;  Wang, Fei-Yue;  Li, Juanjuan;  Qin, Rui
Adobe PDF(404Kb)  |  收藏  |  浏览/下载：488/229  |  提交时间：2018/01/03
Revenue Models for Demand Side Platforms in Real Time Bidding Advertising 会议论文
Proceedings of the 2017 IEEE International Conference on Systems, Man, and Cybernetics, Banff, Canada, Oct. 5-8, 2017
作者:  Qin, Rui;  Ni, Xiaochun;  Yuan, Yong;  Li, Juanjuan;  Wang, Fei-Yue
浏览  |  Adobe PDF(1192Kb)  |  收藏  |  浏览/下载：506/143  |  提交时间：2017/12/29
Real Time Bidding  Demand Side Platform  Revenue Model  Two-stage Resale  Strategy Optimization  
A Computational Experiment Research on Segmenting RTB Advertising Markets 会议论文
Proceedings of the Seventh Chinese Conference on Social Computing, Fuzhou, China, Dem. 11-13, 2015
作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin
浏览  |  Adobe PDF(287Kb)  |  收藏  |  浏览/下载：274/89  |  提交时间：2016/06/20
Real Time Bidding  Demand Side Platforms  Market Segmentation Granularity  Computational Experiments  Precision Marketing  
Analyzing the Segmentation Granularity of RTB Advertising Markets: A Computational Experiment Approach 会议论文
Social Media Processing, Guangzhou, China, Nov. 16-17, 2015
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Li, Juanjuan;  Rui Qin
浏览  |  Adobe PDF(2254Kb)  |  收藏  |  浏览/下载：293/78  |  提交时间：2016/06/20
Real Time Bidding  Demand Side Platforms  Market Segmentation Granularity  Computational Experiments  Precision Marketing