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Pure-Strategy Nash Equilibria of GSP Keyword Auction 期刊论文
JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, 2012, 卷号: 13, 期号: 2, 页码: 57-87
作者:  Li, Linjing;  Zeng, Daniel;  Zhao, Huimin
Adobe PDF(622Kb)  |  收藏  |  浏览/下载：319/79  |  提交时间：2015/08/12
Keyword Advertising  Stability  Generalized Second-price  Sponsored Search  Nash Equilibrium  
A Budget Optimization Framework for Search Advertisements Across Markets 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN AND CYBERNETICS PART A-SYSTEMS AND HUMANS, 2012, 卷号: 42, 期号: 5, 页码: 1141-1151
作者:  Yang, Yanwu;  Zhang, Jie;  Qin, Rui;  Li, Juanjuan;  Wang, Fei-Yue;  Qi, Wei;  Fei-Yue Wang
浏览  |  Adobe PDF(545Kb)  |  收藏  |  浏览/下载：469/186  |  提交时间：2015/08/12
Budget Optimization  Optimal Strategy  Search Auctions  Search Engine Marketing  Sponsored Search  
Co-evolution-based mechanism design for sponsored search advertising 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2012, 卷号: 11, 期号: 6, 页码: 537-547
作者:  Yuan, Yong;  Zeng, Daniel
Adobe PDF(1718Kb)  |  收藏  |  浏览/下载：258/76  |  提交时间：2015/08/12
Sponsored Search Advertising  Mechanism Design  Co-evolutionary Simulation  Niche-based Evolution  
Understanding Crowd-Powered Search Groups: A Social Network Perspective 期刊论文
PLOS ONE, 2012, 卷号: 7, 期号: 6, 页码: 1-16
作者:  Zhang, Qingpeng;  Wang, Fei-Yue;  Zeng, Daniel;  Wang, Tao
浏览  |  Adobe PDF(1263Kb)  |  收藏  |  浏览/下载：249/37  |  提交时间：2015/08/12
Crowd-powered Search  Social Network Perspective