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A novel hybrid share reporting strategy for blockchain miners in PPLNS pools 期刊论文
DECISION SUPPORT SYSTEMS, 2019, 卷号: 118, 期号: NA, 页码: 91-101
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
浏览  |  Adobe PDF(2213Kb)  |  收藏  |  浏览/下载:455/151  |  提交时间:2019/07/12
Share reporting strategy  Blockchain mining  PPLNS reward  Pool mining  Computational experiments approach  
A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets 期刊论文
INFORMATION SCIENCES, 2018, 卷号: 469, 页码: 119-140
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
Adobe PDF(1804Kb)  |  收藏  |  浏览/下载:499/159  |  提交时间:2018/09/20
Computational advertising  Real time bidding  Demand side platform  Pareto optimal  Mechanism design  Computational experiment  
Exploring New Mechanisms for Demand-Side Platforms in Real Time Bidding Markets 会议论文
Proceedings of the 2017 Chinese Automation Congress, Jinan, China, Oct. 20-22, 2017
作者:  Qin, Rui;  Yuan, Yong;  Ni, Xiaochun;  Wang, Fei-Yue
Adobe PDF(293Kb)  |  收藏  |  浏览/下载:383/126  |  提交时间:2017/12/29
Real Time Bidding  Two-stage Resale Model  Demand Side Platform  Pricing Mechanism  Bidding Mechanism  
Optimizing the Revenue for Ad Exchanges in Header Bidding Advertising Markets 会议论文
Proceedings of the 2017 IEEE International Conference on Systems, Man, and Cybernetics, Banff, Canada, Oct. 5-8, 2017
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
Adobe PDF(222Kb)  |  收藏  |  浏览/下载:379/136  |  提交时间:2017/12/29
Header Bidding  Real Time Bidding  Ad Exchange  Stochastic Optimization Model  Risk Level  
The Impact of Reserve Price on Publisher Revenue in Real-Time Bidding Advertising Markets 会议论文
, Banff, Canada, Oct. 5-8, 2017
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Xiao;  Wang, Fei-Yue
浏览  |  Adobe PDF(418Kb)  |  收藏  |  浏览/下载:529/223  |  提交时间:2017/12/29
Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
浏览  |  Adobe PDF(6997Kb)  |  收藏  |  浏览/下载:558/214  |  提交时间:2017/09/21
Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment  
Improving Auction Mechanisms for Online Real-Time Bidding Advertising with a Two-stage Resale Model 会议论文
, Toulouse, France, 2017-7
作者:  Qin Rui;  Yuan Yong;  Wang Fei-Yue
浏览  |  Adobe PDF(1090Kb)  |  收藏  |  浏览/下载:256/83  |  提交时间:2017/09/21
Optimal Allocation of Ad Inventory in Real-Time Bidding Advertising Markets 会议论文
, Budapest, Hungary, OCT. 9-12, 2016
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Fei-Yue
浏览  |  Adobe PDF(463Kb)  |  收藏  |  浏览/下载:325/119  |  提交时间:2017/12/29
基于计算实验方法的互联网广告优化策略研究 学位论文
, 北京: 中国科学院大学, 2016
作者:  秦蕊
Adobe PDF(25085Kb)  |  收藏  |  浏览/下载:421/9  |  提交时间:2016/06/20
互联网广告  计算实验  关键字竞价  实时竞价  预算优化  市场细 分  广告展示频次控制  
实时竞价广告研究述评 期刊论文
信息系统学报, 2016, 期号: 1, 页码: 103-117
作者:  袁勇;  曾大军;  李娟娟;  秦蕊
浏览  |  Adobe PDF(586Kb)  |  收藏  |  浏览/下载:318/129  |  提交时间:2017/12/29
实时竞价  计算广告学  互联网广告  大数据