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Budget Planning for Coupled Campaigns in Sponsored Search Auctions 期刊论文
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2014, 卷号: 18, 期号: 3, 页码: 39-65
作者:  Yang, Yanwu;  Qin, Rui;  Jansen, Bernard J.;  Zhang, Jie;  Zeng, Daniel
浏览  |  Adobe PDF(1781Kb)  |  收藏  |  浏览/下载：279/71  |  提交时间：2015/08/12
Advertising Campaigns  Budget Planning Decision Analysis  Online Advertising  Operations Research In marketIng  Optimal Control  Sponsored Search  Sponsored Search Auctions  
Understanding Crowd-Powered Search Groups: A Social Network Perspective 期刊论文
PLOS ONE, 2012, 卷号: 7, 期号: 6, 页码: 1-16
作者:  Zhang, Qingpeng;  Wang, Fei-Yue;  Zeng, Daniel;  Wang, Tao
浏览  |  Adobe PDF(1263Kb)  |  收藏  |  浏览/下载：245/37  |  提交时间：2015/08/12
Crowd-powered Search  Social Network Perspective  
Pure-Strategy Nash Equilibria of GSP Keyword Auction 期刊论文
JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, 2012, 卷号: 13, 期号: 2, 页码: 57-87
作者:  Li, Linjing;  Zeng, Daniel;  Zhao, Huimin
浏览  |  Adobe PDF(622Kb)  |  收藏  |  浏览/下载：304/77  |  提交时间：2015/08/12
Keyword Advertising  Stability  Generalized Second-price  Sponsored Search  Nash Equilibrium