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A Novel GSP Auction Mechanism for Dynamic Confirmation Games on Bitcoin Transactions 期刊论文
IEEE Transactions on Services Computing, 2020, 期号: NA, 页码: NA
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Wang, Fei-Yue
浏览  |  Adobe PDF(2436Kb)  |  收藏  |  浏览/下载:213/56  |  提交时间:2020/10/14
Blockchain  Transaction Fee  Bitcoin transaction confirmation game  Generalized Second Price mechanism  
A Novel GSP Auction Mechanism for Ranking Bitcoin Transactions in Blockchain Mining 期刊论文
DECISION SUPPORT SYSTEMS, 2019, 卷号: 124, 期号: 2019, 页码: NA
作者:  Li, Juanjuan;  Yuan, Yong;  Wang, Fei-Yue
Adobe PDF(2794Kb)  |  收藏  |  浏览/下载:751/137  |  提交时间:2019/09/25
Blockchain  Generalized Second Price auction  Transaction fee  Quality score  Virtual fee  
A hierarchical framework for ad inventory allocation in programmatic advertising markets 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan;  Fei-Yue Wang
Adobe PDF(1018Kb)  |  收藏  |  浏览/下载:460/176  |  提交时间:2018/09/20
Programmatic advertising  Ad inventory  Real-time bidding  Private marketplace  Header bidding  
A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets 期刊论文
INFORMATION SCIENCES, 2018, 卷号: 469, 页码: 119-140
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
Adobe PDF(1804Kb)  |  收藏  |  浏览/下载:515/162  |  提交时间:2018/09/20
Computational advertising  Real time bidding  Demand side platform  Pareto optimal  Mechanism design  Computational experiment  
Population Synthesis Based on Joint Distribution Inference Without Disaggregate Samples 期刊论文
JASSS-THE JOURNAL OF ARTIFICIAL SOCIETIES AND SOCIAL SIMULATION, 2017, 卷号: 20, 期号: 4, 页码: 16
作者:  Ye, Peijun;  Hu, Xiaolin;  Yuan, Yong;  Wang, Fei-Yue
Adobe PDF(1326Kb)  |  收藏  |  浏览/下载:472/157  |  提交时间:2018/01/05
Population Synthesis  Sample-free  Iterative Proportional Fitting  
The Impact of Reserve Price on Publisher Revenue in Real-Time Bidding Advertising Markets 会议论文
, Banff, Canada, Oct. 5-8, 2017
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Xiao;  Wang, Fei-Yue
浏览  |  Adobe PDF(418Kb)  |  收藏  |  浏览/下载:549/231  |  提交时间:2017/12/29
Research on Information Structure of Programmatic Advertising Markets 会议论文
, Toulouse, France, 2017-07
作者:  Li Juanjuan;  Yuan Yong;  Zhao Xueliang;  Wang Fei-Yue
浏览  |  Adobe PDF(230Kb)  |  收藏  |  浏览/下载:650/207  |  提交时间:2017/09/21
Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
浏览  |  Adobe PDF(6997Kb)  |  收藏  |  浏览/下载:577/219  |  提交时间:2017/09/21
Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment  
Developing a cooperative bidding framework for sponsored search markets - An evolutionary perspective 期刊论文
INFORMATION SCIENCES, 2016, 卷号: 369, 期号: NA, 页码: 674-689
作者:  Yuan, Yong;  Wang, Fei-Yue;  Zeng, Daniel
Adobe PDF(2247Kb)  |  收藏  |  浏览/下载:417/140  |  提交时间:2016/12/26
Sponsored Search  Bid Inflation  Evolutionary Game Theory  Coevolutionary Simulation