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Federated Ecology: Steps Toward Confederated Intelligence 期刊论文
IEEE TRANSACTIONS ON COMPUTATIONAL SOCIAL SYSTEMS, 2021, 卷号: 8, 期号: 2, 页码: 271-278
作者:  Wang, Fei-Yue;  Qin, Rui;  Chen, Yizhu;  Tian, Yonglin;  Wang, Xiao;  Hu, Bin
Adobe PDF(1056Kb)  |  收藏  |  浏览/下载：247/47  |  提交时间：2021/05/17
A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets 期刊论文
INFORMATION SCIENCES, 2018, 卷号: 469, 页码: 119-140
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
浏览  |  Adobe PDF(1804Kb)  |  收藏  |  浏览/下载：510/161  |  提交时间：2018/09/20
Computational advertising  Real time bidding  Demand side platform  Pareto optimal  Mechanism design  Computational experiment  
Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
浏览  |  Adobe PDF(6997Kb)  |  收藏  |  浏览/下载：571/217  |  提交时间：2017/09/21
Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment  
A Budget Optimization Framework for Search Advertisements Across Markets 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN AND CYBERNETICS PART A-SYSTEMS AND HUMANS, 2012, 卷号: 42, 期号: 5, 页码: 1141-1151
作者:  Yang, Yanwu;  Zhang, Jie;  Qin, Rui;  Li, Juanjuan;  Wang, Fei-Yue;  Qi, Wei;  Fei-Yue Wang
Adobe PDF(545Kb)  |  收藏  |  浏览/下载：482/190  |  提交时间：2015/08/12
Budget Optimization  Optimal Strategy  Search Auctions  Search Engine Marketing  Sponsored Search