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Time-varying effects of search engine advertising on sales-An empirical investigation in E-commerce 期刊论文
DECISION SUPPORT SYSTEMS, 2022, 卷号: 163, 页码: 15
作者:  Yang, Yanwu;  Zhao, Kang;  Zeng, Daniel Dajun;  Jansen, Bernard Jim
收藏  |  浏览/下载：198/0  |  提交时间：2022/11/21
Online advertising  Electronic commerce  Advertising analytics  Business intelligence  
The Developments and Prospects of Integration of Culture and Sci-tech in China 会议论文
, Beijing, China, November 18-21, 2021
作者:  Jinguo Zhang;  Shuwu Zhang;  Zhi Wang
Adobe PDF(202Kb)  |  收藏  |  浏览/下载：173/34  |  提交时间：2022/04/08
Study on Information Diffusion Analysis in Social Networks and Its Applications 期刊论文
International Journal of Automation and Computing, 2018, 卷号: 15, 期号: 4, 页码: 377-401
作者:  Biao Chang;  Tong Xu, Qi Liu;  En-Hong Chen
浏览  |  Adobe PDF(1372Kb)  |  收藏  |  浏览/下载：127/48  |  提交时间：2021/02/23
Information diffusion  influence evaluation  influence maximization  information source detection  social network.  
A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets 期刊论文
INFORMATION SCIENCES, 2018, 卷号: 469, 页码: 119-140
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
浏览  |  Adobe PDF(1804Kb)  |  收藏  |  浏览/下载：502/159  |  提交时间：2018/09/20
Computational advertising  Real time bidding  Demand side platform  Pareto optimal  Mechanism design  Computational experiment  
An Empirical Analysis on Communications about Electronic Nicotine Delivery Systems (ENDS) in Chinese Social Media 会议论文
, Beijing, 2014
作者:  Kainan Cui;  Xiaolong Zheng;  Daniel Zeng
浏览  |  Adobe PDF(219Kb)  |  收藏  |  浏览/下载：215/93  |  提交时间：2018/03/09
Portrayal of Electronic Cigarettes on YouTube 会议论文
, Beijing, 2013
作者:  Chuan Luo;  Xiaolong Zheng;  Daniel Dajun Zeng;  Scott Leischow;  Kainan Cui;  Zhu Zhang;  Saike He
浏览  |  Adobe PDF(198Kb)  |  收藏  |  浏览/下载：187/58  |  提交时间：2018/03/09
Maximizing Time-discounted Influential Sustainability in Social Networks 会议论文
, Banff, Canada, Oct. 5-8, 2017
作者:  Zeng, Shuai;  Ni, Xiaochun;  Li, Juanjuan;  Yuan, Yong;  Wang, Shuai
浏览  |  Adobe PDF(194Kb)  |  收藏  |  浏览/下载：360/88  |  提交时间：2018/01/04
Social Marketing  Influence Sustainability  Information Diffusion  Seeding Strategy  
A survey on real time bidding advertising 会议论文
Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic, Qingdao, China, October 8-10, 2014
作者:  Yuan, Yong;  Wang, Fei-Yue;  Li, Juanjuan;  Qin, Rui
浏览  |  Adobe PDF(404Kb)  |  收藏  |  浏览/下载：469/223  |  提交时间：2018/01/03
Dynamic Budget Adjustment in Search Auctions 会议论文
Proceedings of the 21th Workshop on Information Technologies and Systems, Shanghai, China, Dec. 3-4, 2011
作者:  Zhang, Jie;  Yang, Yanwu;  Qin, Rui;  Zeng, Daniel;  Li, Xin
浏览  |  Adobe PDF(772Kb)  |  收藏  |  浏览/下载：242/73  |  提交时间：2018/01/03
Search Auctions  Budget Adjustment  Reinforcement Learning  Dynamical Adjustment  
Budget Planning for Coupled Campaigns in Search Auctions 会议论文
Proceedings of the 22th Workshop on Information Technologies and Systems, Orlando, Florida, Dec. 15-16, 2012
作者:  Yang, Yanwu;  Qin, Rui;  Zhang, Jie;  Li, Xin;  Zeng, Dajun
浏览  |  Adobe PDF(485Kb)  |  收藏  |  浏览/下载：256/74  |  提交时间：2018/01/03