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Time-varying effects of search engine advertising on sales-An empirical investigation in E-commerce 期刊论文
DECISION SUPPORT SYSTEMS, 2022, 卷号: 163, 页码: 15
作者:  Yang, Yanwu;  Zhao, Kang;  Zeng, Daniel Dajun;  Jansen, Bernard Jim
收藏  |  浏览/下载：224/0  |  提交时间：2022/11/21
Online advertising  Electronic commerce  Advertising analytics  Business intelligence  
A Novel GSP Auction Mechanism for Dynamic Confirmation Games on Bitcoin Transactions 期刊论文
IEEE Transactions on Services Computing, 2020, 期号: NA, 页码: NA
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Wang, Fei-Yue
Adobe PDF(2436Kb)  |  收藏  |  浏览/下载：217/57  |  提交时间：2020/10/14
Blockchain  Transaction Fee  Bitcoin transaction confirmation game  Generalized Second Price mechanism  
Meta-path Augmented Sequential Recommendation with Contextual Co-attention Network 期刊论文
ACM Transactions on Multimedia Computing, Communications, and Applications(TOMM), 2020, 卷号: 16, 期号: 2, 页码: 1-24
作者:  Huang, Xiaowen;  Qian, Shengsheng;  Fang, Quan;  Sang, Jitao;  Xu, Changsheng
Adobe PDF(2250Kb)  |  收藏  |  浏览/下载：350/112  |  提交时间：2020/06/11
user modeling  sequential recommendation  self-attention  co-attention  meta-path  heterogenous information network  
A Novel GSP Auction Mechanism for Ranking Bitcoin Transactions in Blockchain Mining 期刊论文
DECISION SUPPORT SYSTEMS, 2019, 卷号: 124, 期号: 2019, 页码: NA
作者:  Li, Juanjuan;  Yuan, Yong;  Wang, Fei-Yue
Adobe PDF(2794Kb)  |  收藏  |  浏览/下载：757/138  |  提交时间：2019/09/25
Blockchain  Generalized Second Price auction  Transaction fee  Quality score  Virtual fee  
A novel hybrid share reporting strategy for blockchain miners in PPLNS pools 期刊论文
DECISION SUPPORT SYSTEMS, 2019, 卷号: 118, 期号: NA, 页码: 91-101
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
Adobe PDF(2213Kb)  |  收藏  |  浏览/下载：493/158  |  提交时间：2019/07/12
Share reporting strategy  Blockchain mining  PPLNS reward  Pool mining  Computational experiments approach  
Blockchain and Cryptocurrencies: Mode Techniques, and Applications 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, 2018, 卷号: 48, 期号: 9, 页码: 1421-1428
作者:  Yuan, Yong;  Wang, Fei-Yue
Adobe PDF(907Kb)  |  收藏  |  浏览/下载：1267/805  |  提交时间：2018/10/10
Bitcoin  Blockchain  Consensus Algorithm  Cryptocurrency  Smart Contract  
A hierarchical framework for ad inventory allocation in programmatic advertising markets 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan;  Fei-Yue Wang
Adobe PDF(1018Kb)  |  收藏  |  浏览/下载：465/178  |  提交时间：2018/09/20
Programmatic advertising  Ad inventory  Real-time bidding  Private marketplace  Header bidding  
A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets 期刊论文
INFORMATION SCIENCES, 2018, 卷号: 469, 页码: 119-140
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
浏览  |  Adobe PDF(1804Kb)  |  收藏  |  浏览/下载：521/163  |  提交时间：2018/09/20
Computational advertising  Real time bidding  Demand side platform  Pareto optimal  Mechanism design  Computational experiment  
Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
浏览  |  Adobe PDF(6997Kb)  |  收藏  |  浏览/下载：585/221  |  提交时间：2017/09/21
Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment  
A Probabilistic Mechanism Design for Online Auctions 期刊论文
IEEE ACCESS, 2017, 卷号: 2017, 期号: .5, 页码: 10782-10794
作者:  Zhang, Jie;  Li, Linjing;  Wang, Fei-Yue
浏览  |  Adobe PDF(3721Kb)  |  收藏  |  浏览/下载：408/106  |  提交时间：2017/09/12
Mechanism Design  Online Auctions  Randomized Mechanisms  E-commerce  Computational Experiments  Probabilistic Mechanism Design