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Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
浏览  |  Adobe PDF(6997Kb)  |  收藏  |  浏览/下载：600/227  |  提交时间：2017/09/21
Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment  
Pure-Strategy Nash Equilibria of GSP Keyword Auction 期刊论文
JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, 2012, 卷号: 13, 期号: 2, 页码: 57-87
作者:  Li, Linjing;  Zeng, Daniel;  Zhao, Huimin
浏览  |  Adobe PDF(622Kb)  |  收藏  |  浏览/下载：413/97  |  提交时间：2015/08/12
Keyword Advertising  Stability  Generalized Second-price  Sponsored Search  Nash Equilibrium  
Budget Planning for Coupled Campaigns in Sponsored Search Auctions 期刊论文
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2014, 卷号: 18, 期号: 3, 页码: 39-65
作者:  Yang, Yanwu;  Qin, Rui;  Jansen, Bernard J.;  Zhang, Jie;  Zeng, Daniel
浏览  |  Adobe PDF(1781Kb)  |  收藏  |  浏览/下载：312/77  |  提交时间：2015/08/12
Advertising Campaigns  Budget Planning Decision Analysis  Online Advertising  Operations Research In marketIng  Optimal Control  Sponsored Search  Sponsored Search Auctions  
Fine-Grained Opinion Mining by Integrating Multiple Review Sources 期刊论文
JOURNAL OF THE AMERICAN SOCIETY FOR INFORMATION SCIENCE AND TECHNOLOGY, 2010, 卷号: 61, 期号: 11, 页码: 2288-2299
作者:  Miao, Qingliang;  Li, Qiudan;  Zeng, Daniel;  Qingliang miao
浏览  |  Adobe PDF(361Kb)  |  收藏  |  浏览/下载：350/140  |  提交时间：2015/08/12
Opinion Mining  
Domain-specific Chinese word segmentation using suffix tree and mutual information 期刊论文
INFORMATION SYSTEMS FRONTIERS, 2011, 卷号: 13, 期号: 1, 页码: 115-125
作者:  Zeng, Daniel;  Wei, Donghua;  Chau, Michael;  Wang, Feiyue
浏览  |  Adobe PDF(423Kb)  |  收藏  |  浏览/下载：321/75  |  提交时间：2015/08/12
Mutual Information  Chinese Segmentation  N-gram  Suffix Tree  Ukkonen Algorithm  Heuristic Rules  
Measuring the Visual Complexities of Web Pages 期刊论文
ACM TRANSACTIONS ON THE WEB, 2013, 卷号: 7, 期号: 1, 页码: 33
作者:  Wu, Ou;  Hu, Weiming;  Shi, Lei;  Ou Wu
浏览  |  Adobe PDF(1054Kb)  |  收藏  |  浏览/下载：440/143  |  提交时间：2015/08/12
Algorithms  Performance  Visual Complexity (Viscom)  Quantification  Web Mining  Feature  Learning