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CASIA OpenIR
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Time-varying effects of search engine advertising on sales-An empirical investigation in E-commerce 期刊论文
DECISION SUPPORT SYSTEMS, 2022, 卷号: 163, 页码: 15
作者:  Yang, Yanwu;  Zhao, Kang;  Zeng, Daniel Dajun;  Jansen, Bernard Jim
收藏  |  浏览/下载：227/0  |  提交时间：2022/11/21
Online advertising  Electronic commerce  Advertising analytics  Business intelligence  
An Empirical Analysis on Communications about Electronic Nicotine Delivery Systems (ENDS) in Chinese Social Media 会议论文
, Beijing, 2014
作者:  Kainan Cui;  Xiaolong Zheng;  Daniel Zeng
浏览  |  Adobe PDF(219Kb)  |  收藏  |  浏览/下载：227/99  |  提交时间：2018/03/09
Portrayal of Electronic Cigarettes on YouTube 会议论文
, Beijing, 2013
作者:  Chuan Luo;  Xiaolong Zheng;  Daniel Dajun Zeng;  Scott Leischow;  Kainan Cui;  Zhu Zhang;  Saike He
浏览  |  Adobe PDF(198Kb)  |  收藏  |  浏览/下载：196/58  |  提交时间：2018/03/09
Dynamic Budget Adjustment in Search Auctions 会议论文
Proceedings of the 21th Workshop on Information Technologies and Systems, Shanghai, China, Dec. 3-4, 2011
作者:  Zhang, Jie;  Yang, Yanwu;  Qin, Rui;  Zeng, Daniel;  Li, Xin
浏览  |  Adobe PDF(772Kb)  |  收藏  |  浏览/下载：265/78  |  提交时间：2018/01/03
Search Auctions  Budget Adjustment  Reinforcement Learning  Dynamical Adjustment  
Budget Planning for Coupled Campaigns in Search Auctions 会议论文
Proceedings of the 22th Workshop on Information Technologies and Systems, Orlando, Florida, Dec. 15-16, 2012
作者:  Yang, Yanwu;  Qin, Rui;  Zhang, Jie;  Li, Xin;  Zeng, Dajun
浏览  |  Adobe PDF(485Kb)  |  收藏  |  浏览/下载：279/83  |  提交时间：2018/01/03
An Integrated Approach of Sensing Tobacco-Oriented Activities in Online Participatory Media 期刊论文
IEEE SYSTEMS JOURNAL, 2016, 卷号: 10, 期号: 3, 页码: 1193-1202
作者:  Liang, Yunji;  Zhou, Xingshe;  Zeng, Daniel Dajun;  Guo, Bin;  Zheng, Xiaolong;  Yu, Zhiwen
浏览  |  Adobe PDF(1314Kb)  |  收藏  |  浏览/下载：428/114  |  提交时间：2016/12/26
Facebook  Internet Of Things (Iot)  Participatory Media  Public Health  Tobacco Control  Tobacco Surveillance  
Exploring How the Tobacco Industry Presents and Promotes Itself in Social Media 期刊论文
JOURNAL OF MEDICAL INTERNET RESEARCH, 2015, 卷号: 17, 期号: 1, 页码: e24
作者:  Liang, Yunji;  Zheng, Xiaolong;  Zeng, Daniel Dajun;  Zhou, Xingshe;  Leischow, Scott James;  Chung, Wingyan
浏览  |  Adobe PDF(2879Kb)  |  收藏  |  浏览/下载：445/119  |  提交时间：2016/10/20
Cigarette Brands  Promotional Strategy  Social Media  Tobacco Control  Tobacco Promotion  
Boundary value problems for stochastic budget distribution in search advertisements 会议论文
Proceedings of 2013 IEEE International Conference on Service Operations and Logistics, and Informatic, Dongguan, Guangdong, China, July 28-30, 2013
作者:  Qin, Rui;  Yang, Yanwu;  Zeng, Daniel;  Wang, Fei-Yue;  Rui Qin
浏览  |  Adobe PDF(2295Kb)  |  收藏  |  浏览/下载：309/93  |  提交时间：2016/06/20
Budget Distribution  Budget Demand  Stochastic Strategy  Budget Constraints  Search Advertisement  
A model-free scheme for meme ranking in social media 期刊论文
DECISION SUPPORT SYSTEMS, 2016, 卷号: 81, 页码: 1-11
作者:  He, Saike;  Zheng, Xiaolong;  Zeng, Daniel
浏览  |  Adobe PDF(629Kb)  |  收藏  |  浏览/下载：338/72  |  提交时间：2016/04/03
Meme Ranking  Model-free Scheme  Transfer Entropy  
Analyzing Positioning Strategies in Sponsored Search Auctions Under CTR-Based Quality Scoring 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, 2015, 卷号: 45, 期号: 4, 页码: 688-701
作者:  Yuan, Yong;  Zeng, Daniel;  Zhao, Huimin;  Li, Linjing
浏览  |  Adobe PDF(1156Kb)  |  收藏  |  浏览/下载：394/123  |  提交时间：2015/09/21
Terms-click-through Rate (Ctr)  Optimal Control  Polarization  Quality Score (Qs)  Sponsored Search