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CASIA OpenIR
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A Novel GSP Auction Mechanism for Dynamic Confirmation Games on Bitcoin Transactions 期刊论文
IEEE Transactions on Services Computing, 2020, 期号: NA, 页码: NA
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Wang, Fei-Yue
浏览  |  Adobe PDF(2436Kb)  |  收藏  |  浏览/下载：206/53  |  提交时间：2020/10/14
Blockchain  Transaction Fee  Bitcoin transaction confirmation game  Generalized Second Price mechanism  
A preliminary research of prediction markets based on blockchain powered smart contracts 会议论文
, Halifax, Canada, 30 Jul.- 3 Aug., 2018.
作者:  Shuai Wang;  Xiaochun Ni;  Yong Yuan;  Xiao Wang;  Liwei Ouyang;  Fei-Yue Wang
浏览  |  Adobe PDF(559Kb)  |  收藏  |  浏览/下载：483/179  |  提交时间：2018/10/10
A hierarchical framework for ad inventory allocation in programmatic advertising markets 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan;  Fei-Yue Wang
浏览  |  Adobe PDF(1018Kb)  |  收藏  |  浏览/下载：452/171  |  提交时间：2018/09/20
Programmatic advertising  Ad inventory  Real-time bidding  Private marketplace  Header bidding  
The Reserve Price of Ad Impressions in Multi-Channel Real-Time Bidding Markets 期刊论文
IEEE Transactions on Computational Social Systems, 2018, 卷号: 5, 期号: 2, 页码: 583-592
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan
浏览  |  Adobe PDF(1766Kb)  |  收藏  |  浏览/下载：402/145  |  提交时间：2018/09/20
Ad Impression  Publisher  Real-time Bidding  Reserve Price  Revenue Maximization  
Maximizing Time-discounted Influential Sustainability in Social Networks 会议论文
, Banff, Canada, Oct. 5-8, 2017
作者:  Zeng, Shuai;  Ni, Xiaochun;  Li, Juanjuan;  Yuan, Yong;  Wang, Shuai
浏览  |  Adobe PDF(194Kb)  |  收藏  |  浏览/下载：364/90  |  提交时间：2018/01/04
Social Marketing  Influence Sustainability  Information Diffusion  Seeding Strategy  
Exploring New Mechanisms for Demand-Side Platforms in Real Time Bidding Markets 会议论文
Proceedings of the 2017 Chinese Automation Congress, Jinan, China, Oct. 20-22, 2017
作者:  Qin, Rui;  Yuan, Yong;  Ni, Xiaochun;  Wang, Fei-Yue
浏览  |  Adobe PDF(293Kb)  |  收藏  |  浏览/下载：396/131  |  提交时间：2017/12/29
Real Time Bidding  Two-stage Resale Model  Demand Side Platform  Pricing Mechanism  Bidding Mechanism  
Optimal Allocation of Ad Inventory in Real-Time Bidding Advertising Markets 会议论文
, Budapest, Hungary, OCT. 9-12, 2016
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Fei-Yue
浏览  |  Adobe PDF(463Kb)  |  收藏  |  浏览/下载：340/123  |  提交时间：2017/12/29
The Impact of Reserve Price on Publisher Revenue in Real-Time Bidding Advertising Markets 会议论文
, Banff, Canada, Oct. 5-8, 2017
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Xiao;  Wang, Fei-Yue
浏览  |  Adobe PDF(418Kb)  |  收藏  |  浏览/下载：542/228  |  提交时间：2017/12/29
Research on Social Marketing Strategies with an Agent-based Propagation Model 会议论文
, Toulouse, France, 2017-7
作者:  Zeng Shuai;  Li Juanjuan;  Ni Xiaochun;  Yuan Yong;  Wang Fei-Yue
浏览  |  Adobe PDF(2384Kb)  |  收藏  |  浏览/下载：588/166  |  提交时间：2017/09/21