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CASIA OpenIR
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A Novel GSP Auction Mechanism for Dynamic Confirmation Games on Bitcoin Transactions 期刊论文
IEEE Transactions on Services Computing, 2020, 期号: NA, 页码: NA
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Wang, Fei-Yue
浏览  |  Adobe PDF(2436Kb)  |  收藏  |  浏览/下载：216/57  |  提交时间：2020/10/14
Blockchain  Transaction Fee  Bitcoin transaction confirmation game  Generalized Second Price mechanism  
A hierarchical framework for ad inventory allocation in programmatic advertising markets 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan;  Fei-Yue Wang
浏览  |  Adobe PDF(1018Kb)  |  收藏  |  浏览/下载：463/177  |  提交时间：2018/09/20
Programmatic advertising  Ad inventory  Real-time bidding  Private marketplace  Header bidding  
Dynamic Optimization of Employees Work Strategies in a WeChat-Based Evaluation System 期刊论文
IEEE Transactions on Computational Social Systems, 2018, 卷号: 5, 期号: 3, 页码: 687-697
作者:  Juanjuan Li;  Shuai Wang;  Yong Yuan;  Xiaochun NI;  Fei-Yue Wang
浏览  |  Adobe PDF(2357Kb)  |  收藏  |  浏览/下载：426/117  |  提交时间：2018/09/20
Computational Experiments  Dynamic Optimization  Employees Work Strategy  Reputational Utility  Substantive Utility  
The Reserve Price of Ad Impressions in Multi-Channel Real-Time Bidding Markets 期刊论文
IEEE Transactions on Computational Social Systems, 2018, 卷号: 5, 期号: 2, 页码: 583-592
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan
浏览  |  Adobe PDF(1766Kb)  |  收藏  |  浏览/下载：417/150  |  提交时间：2018/09/20
Ad Impression  Publisher  Real-time Bidding  Reserve Price  Revenue Maximization  
Maximizing Time-discounted Influential Sustainability in Social Networks 会议论文
, Banff, Canada, Oct. 5-8, 2017
作者:  Zeng, Shuai;  Ni, Xiaochun;  Li, Juanjuan;  Yuan, Yong;  Wang, Shuai
浏览  |  Adobe PDF(194Kb)  |  收藏  |  浏览/下载：378/95  |  提交时间：2018/01/04
Social Marketing  Influence Sustainability  Information Diffusion  Seeding Strategy  
Optimal Allocation of Ad Inventory in Real-Time Bidding Advertising Markets 会议论文
, Budapest, Hungary, OCT. 9-12, 2016
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Fei-Yue
浏览  |  Adobe PDF(463Kb)  |  收藏  |  浏览/下载：349/126  |  提交时间：2017/12/29
The Impact of Reserve Price on Publisher Revenue in Real-Time Bidding Advertising Markets 会议论文
, Banff, Canada, Oct. 5-8, 2017
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Xiao;  Wang, Fei-Yue
浏览  |  Adobe PDF(418Kb)  |  收藏  |  浏览/下载：550/231  |  提交时间：2017/12/29
Research on Social Marketing Strategies with an Agent-based Propagation Model 会议论文
, Toulouse, France, 2017-7
作者:  Zeng Shuai;  Li Juanjuan;  Ni Xiaochun;  Yuan Yong;  Wang Fei-Yue
浏览  |  Adobe PDF(2384Kb)  |  收藏  |  浏览/下载：602/171  |  提交时间：2017/09/21