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CASIA OpenIR
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A survey on real time bidding advertising 会议论文
Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic, Qingdao, China, October 8-10, 2014
作者:  Yuan, Yong;  Wang, Fei-Yue;  Li, Juanjuan;  Qin, Rui
浏览  |  Adobe PDF(404Kb)  |  收藏  |  浏览/下载：478/226  |  提交时间：2018/01/03
Behavioral Profiling for Employees using Social Media: A Case Study based on WeChat 会议论文
Proceedings of the 2017 Chinese Automation Congress, Jinan, China, Oct. 20-22, 2017
作者:  Ni, Xiaochun;  Zeng, Shuai;  Qin, Rui;  Li, Juanjuan;  Yuan, Yong;  Wang, Fei-Yue
浏览  |  Adobe PDF(1032Kb)  |  收藏  |  浏览/下载：382/113  |  提交时间：2018/01/03
Employee Behavioral Profiling  Behavior Analysis  Social Media  
Optimal Allocation of Ad Inventory in Real-Time Bidding Advertising Markets 会议论文
, Budapest, Hungary, OCT. 9-12, 2016
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Fei-Yue
浏览  |  Adobe PDF(463Kb)  |  收藏  |  浏览/下载：345/124  |  提交时间：2017/12/29
The Impact of Reserve Price on Publisher Revenue in Real-Time Bidding Advertising Markets 会议论文
, Banff, Canada, Oct. 5-8, 2017
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Xiao;  Wang, Fei-Yue
浏览  |  Adobe PDF(418Kb)  |  收藏  |  浏览/下载：547/231  |  提交时间：2017/12/29
Optimizing Market Segmentation Granularity in RTB Advertising: A Computational Experimental Study 会议论文
, USA, 2016
作者:  Qin Rui;  Yuan Yong;  Wang Fei-Yue
浏览  |  Adobe PDF(1243Kb)  |  收藏  |  浏览/下载：255/88  |  提交时间：2017/09/21
A new stochastic budget distribution model with random demands 会议论文
Proceedings of the 18th Pacific Asia Conference on Information Systems (PACIS 2014), Chengdu, China, June 24-28, 2014
作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin
浏览  |  Adobe PDF(294Kb)  |  收藏  |  浏览/下载：203/72  |  提交时间：2016/06/20
Budget Distribution  Budget Demand  Stochastic Strategy  Budget Constraints  Search Advertising  
A two-stage fuzzy budget allocation model in search auctions 会议论文
Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic, Qingdao, China, October 8-10, 2014
作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin
浏览  |  Adobe PDF(546Kb)  |  收藏  |  浏览/下载：223/68  |  提交时间：2016/06/20
Budget Optimization  Budget Allocation  Sponsored Search Auctions  Two-stage Fuzzy Programming  Pso  
A stochastic model for budget distribution over time in search advertisements 会议论文
Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic, Qingdao, China, October 8-10, 2014
作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Yang, Yanwu;  Rui Qin
浏览  |  Adobe PDF(1043Kb)  |  收藏  |  浏览/下载：288/65  |  提交时间：2016/06/20
Search Advertisement  Budget Distribution  Optimal Budget  Stochastic Programming  Budget Constraint  
Research on the Frequency Capping Issue in RTB Advertising: A Computational Experiment Approach 会议论文
Proceedings of 2015 Chinese Automation Congress, Wuhan, China, Nov. 27-29, 2015
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Li, Juanjuan;  Rui Qin
浏览  |  Adobe PDF(2961Kb)  |  收藏  |  浏览/下载：343/120  |  提交时间：2016/06/20
Real Time Bidding  Computational Advertising  Frequency Capping  Computational Experiment Approach  Demand Side Platforms