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Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
浏览  |  Adobe PDF(6997Kb)  |  收藏  |  浏览/下载：600/227  |  提交时间：2017/09/21
Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment  
Parameter Identifiability in Statistical Machine Learning: A Review 期刊论文
NEURAL COMPUTATION, 2017, 卷号: 29, 期号: 5, 页码: 1151-1203
作者:  Ran, Zhi-Yong;  Hu, Bao-Gang
浏览  |  Adobe PDF(466Kb)  |  收藏  |  浏览/下载：350/110  |  提交时间：2017/07/18
Parameter Identifiability  Statistical Machine Learning  
Analyzing Positioning Strategies in Sponsored Search Auctions Under CTR-Based Quality Scoring 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, 2015, 卷号: 45, 期号: 4, 页码: 688-701
作者:  Yuan, Yong;  Zeng, Daniel;  Zhao, Huimin;  Li, Linjing
浏览  |  Adobe PDF(1156Kb)  |  收藏  |  浏览/下载：402/126  |  提交时间：2015/09/21
Terms-click-through Rate (Ctr)  Optimal Control  Polarization  Quality Score (Qs)  Sponsored Search  
Pure-Strategy Nash Equilibria of GSP Keyword Auction 期刊论文
JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, 2012, 卷号: 13, 期号: 2, 页码: 57-87
作者:  Li, Linjing;  Zeng, Daniel;  Zhao, Huimin
浏览  |  Adobe PDF(622Kb)  |  收藏  |  浏览/下载：408/95  |  提交时间：2015/08/12
Keyword Advertising  Stability  Generalized Second-price  Sponsored Search  Nash Equilibrium  
Artificial Societies, Computational Experiments, and Parallel Systems: An Investigation on a Computational Theory for Complex Socioeconomic Systems 期刊论文
IEEE TRANSACTIONS ON SERVICES COMPUTING, 2013, 卷号: 6, 期号: 2, 页码: 177-185
作者:  Wen, Ding;  Yuan, Yong;  Li, Xia-Rong
浏览  |  Adobe PDF(430Kb)  |  收藏  |  浏览/下载：271/81  |  提交时间：2015/08/12
Artificial Societies  Computational Experiments  Parallel Systems  Socioeconomic Systems  
Dynamic dual adjustment of daily budgets and bids in sponsored search auctions 期刊论文
DECISION SUPPORT SYSTEMS, 2014, 卷号: 57, 期号: 0, 页码: 105-114
作者:  Zhang, Jie;  Yang, Yanwu;  Li, Xin;  Qin, Rui;  Zeng, Daniel
Adobe PDF(983Kb)  |  收藏  |  浏览/下载：356/100  |  提交时间：2015/08/12
Sponsored Search Auction  Budget Adjustment  Continuous Reinforcement Learning  Dynamic Adjustment  
Domain-specific Chinese word segmentation using suffix tree and mutual information 期刊论文
INFORMATION SYSTEMS FRONTIERS, 2011, 卷号: 13, 期号: 1, 页码: 115-125
作者:  Zeng, Daniel;  Wei, Donghua;  Chau, Michael;  Wang, Feiyue
浏览  |  Adobe PDF(423Kb)  |  收藏  |  浏览/下载：321/75  |  提交时间：2015/08/12
Mutual Information  Chinese Segmentation  N-gram  Suffix Tree  Ukkonen Algorithm  Heuristic Rules