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CASIA OpenIR
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A Novel GSP Auction Mechanism for Ranking Bitcoin Transactions in Blockchain Mining 期刊论文
DECISION SUPPORT SYSTEMS, 2019, 卷号: 124, 期号: 2019, 页码: NA
作者:  Li, Juanjuan;  Yuan, Yong;  Wang, Fei-Yue
Adobe PDF(2794Kb)  |  收藏  |  浏览/下载：776/143  |  提交时间：2019/09/25
Blockchain  Generalized Second Price auction  Transaction fee  Quality score  Virtual fee  
A hierarchical framework for ad inventory allocation in programmatic advertising markets 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2018, 卷号: 31, 页码: 40-51
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan;  Fei-Yue Wang
Adobe PDF(1018Kb)  |  收藏  |  浏览/下载：477/184  |  提交时间：2018/09/20
Programmatic advertising  Ad inventory  Real-time bidding  Private marketplace  Header bidding  
Dynamic Optimization of Employees Work Strategies in a WeChat-Based Evaluation System 期刊论文
IEEE Transactions on Computational Social Systems, 2018, 卷号: 5, 期号: 3, 页码: 687-697
作者:  Juanjuan Li;  Shuai Wang;  Yong Yuan;  Xiaochun NI;  Fei-Yue Wang
Adobe PDF(2357Kb)  |  收藏  |  浏览/下载：442/125  |  提交时间：2018/09/20
Computational Experiments  Dynamic Optimization  Employees Work Strategy  Reputational Utility  Substantive Utility  
The Reserve Price of Ad Impressions in Multi-Channel Real-Time Bidding Markets 期刊论文
IEEE Transactions on Computational Social Systems, 2018, 卷号: 5, 期号: 2, 页码: 583-592
作者:  Juanjuan Li;  Xiaochun Ni;  Yong Yuan
Adobe PDF(1766Kb)  |  收藏  |  浏览/下载：437/157  |  提交时间：2018/09/20
Ad Impression  Publisher  Real-time Bidding  Reserve Price  Revenue Maximization  
Maximizing Time-discounted Influential Sustainability in Social Networks 会议论文
, Banff, Canada, Oct. 5-8, 2017
作者:  Zeng, Shuai;  Ni, Xiaochun;  Li, Juanjuan;  Yuan, Yong;  Wang, Shuai
浏览  |  Adobe PDF(194Kb)  |  收藏  |  浏览/下载：395/102  |  提交时间：2018/01/04
Social Marketing  Influence Sustainability  Information Diffusion  Seeding Strategy  
A survey on real time bidding advertising 会议论文
Proceedings of 2014 IEEE International Conference on Service Operations and Logistics, and Informatic, Qingdao, China, October 8-10, 2014
作者:  Yuan, Yong;  Wang, Fei-Yue;  Li, Juanjuan;  Qin, Rui
浏览  |  Adobe PDF(404Kb)  |  收藏  |  浏览/下载：495/232  |  提交时间：2018/01/03
Budget allocation in competitive search advertisements 会议论文
, Shanghai, China, Dec. 3-4, 2011
作者:  Yang, Yanwu;  Li, Juanjuan;  Zhang, Jie;  Zeng, Daniel
浏览  |  Adobe PDF(612Kb)  |  收藏  |  浏览/下载：193/48  |  提交时间：2017/12/29
Information disclosure in real-time bidding advertising markets 会议论文
, Qingdao, China, Oct. 8-10, 2014
作者:  Li, Juanjuan;  Yuan, Yong;  Qin, Rui
浏览  |  Adobe PDF(178Kb)  |  收藏  |  浏览/下载：251/72  |  提交时间：2017/12/29
The Impact of Reserve Price on Publisher Revenue in Real-Time Bidding Advertising Markets 会议论文
, Banff, Canada, Oct. 5-8, 2017
作者:  Li, Juanjuan;  Ni, Xiaochun;  Yuan, Yong;  Qin, Rui;  Wang, Xiao;  Wang, Fei-Yue
浏览  |  Adobe PDF(418Kb)  |  收藏  |  浏览/下载：574/242  |  提交时间：2017/12/29
A new stochastic budget distribution model with random demands 会议论文
Proceedings of the 18th Pacific Asia Conference on Information Systems (PACIS 2014), Chengdu, China, June 24-28, 2014
作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin
浏览  |  Adobe PDF(294Kb)  |  收藏  |  浏览/下载：220/77  |  提交时间：2016/06/20
Budget Distribution  Budget Demand  Stochastic Strategy  Budget Constraints  Search Advertising