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Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets 期刊论文
Competitive Analysis of Bidding Behavior on Sponsored Search Advertising Markets, 2017, 卷号: 4, 期号: 3, 页码: 179-190
作者:  Yong Yuan;  Fei-Yue Wang;  Daniel Zeng
Adobe PDF(1143Kb)  |  收藏  |  浏览/下载：442/159  |  提交时间：2017/11/07
Bid Inflation  Competitive Preference  Sponsored Search Advertising (Ssa)  Upper Bound Nash Equilibrium (Ubne).  
Developing a cooperative bidding framework for sponsored search markets - An evolutionary perspective 期刊论文
INFORMATION SCIENCES, 2016, 卷号: 369, 期号: NA, 页码: 674-689
作者:  Yuan, Yong;  Wang, Fei-Yue;  Zeng, Daniel
Adobe PDF(2247Kb)  |  收藏  |  浏览/下载：436/146  |  提交时间：2016/12/26
Sponsored Search  Bid Inflation  Evolutionary Game Theory  Coevolutionary Simulation  
Intelligent-Commerce Research in China 期刊论文
IEEE INTELLIGENT SYSTEMS, 2008, 卷号: 23, 期号: 6, 页码: 14-18
作者:  Zeng, Daniel;  Wang, Fei-Yue;  Zheng, Xiaolong;  Yuan, Yong;  Chen, Guoqing;  Chen, Jian
Adobe PDF(239Kb)  |  收藏  |  浏览/下载：350/79  |  提交时间：2015/11/08
Intelligent-Commerce Research in China 期刊论文
IEEE INTELLIGENT SYSTEMS, 2008, 卷号: 23, 期号: 6, 页码: 14-18
作者:  Zeng, Daniel;  Wang, Fei-Yue;  Zheng, Xiaolong;  Yuan, Yong;  Chen, Guoqing;  Chen, Jian
浏览  |  Adobe PDF(239Kb)  |  收藏  |  浏览/下载：302/70  |  提交时间：2015/11/08
Intelligent-commerce  
Analyzing Positioning Strategies in Sponsored Search Auctions Under CTR-Based Quality Scoring 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, 2015, 卷号: 45, 期号: 4, 页码: 688-701
作者:  Yuan, Yong;  Zeng, Daniel;  Zhao, Huimin;  Li, Linjing
浏览  |  Adobe PDF(1156Kb)  |  收藏  |  浏览/下载：407/129  |  提交时间：2015/09/21
Terms-click-through Rate (Ctr)  Optimal Control  Polarization  Quality Score (Qs)  Sponsored Search  
Refinement of symmetrical Nash equilibrium for generalized second-price mechanism in sponsored search advertising 会议论文
IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI), Qingdao, Shandong, China, 2010
作者:  Li, Linjing;  Zeng, Daniel
浏览  |  Adobe PDF(96Kb)  |  收藏  |  浏览/下载：255/80  |  提交时间：2015/08/19
Pure-Strategy Nash Equilibria of GSP Keyword Auction 期刊论文
JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, 2012, 卷号: 13, 期号: 2, 页码: 57-87
作者:  Li, Linjing;  Zeng, Daniel;  Zhao, Huimin
浏览  |  Adobe PDF(622Kb)  |  收藏  |  浏览/下载：422/98  |  提交时间：2015/08/12
Keyword Advertising  Stability  Generalized Second-price  Sponsored Search  Nash Equilibrium  
Co-evolution-based mechanism design for sponsored search advertising 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2012, 卷号: 11, 期号: 6, 页码: 537-547
作者:  Yuan, Yong;  Zeng, Daniel
浏览  |  Adobe PDF(1718Kb)  |  收藏  |  浏览/下载：299/93  |  提交时间：2015/08/12
Sponsored Search Advertising  Mechanism Design  Co-evolutionary Simulation  Niche-based Evolution  
Dynamic dual adjustment of daily budgets and bids in sponsored search auctions 期刊论文
DECISION SUPPORT SYSTEMS, 2014, 卷号: 57, 期号: 0, 页码: 105-114
作者:  Zhang, Jie;  Yang, Yanwu;  Li, Xin;  Qin, Rui;  Zeng, Daniel
浏览  |  Adobe PDF(983Kb)  |  收藏  |  浏览/下载：358/101  |  提交时间：2015/08/12
Sponsored Search Auction  Budget Adjustment  Continuous Reinforcement Learning  Dynamic Adjustment