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Personality based public sentiment classification in microblog 会议论文
, Baltimore, MD, USA, 27-29 May 2015
作者:  Junjie Lin;  Wenji Mao
浏览  |  Adobe PDF(965Kb)  |  收藏  |  浏览/下载：223/83  |  提交时间：2018/01/08
Exploring How the Tobacco Industry Presents and Promotes Itself in Social Media 期刊论文
JOURNAL OF MEDICAL INTERNET RESEARCH, 2015, 卷号: 17, 期号: 1, 页码: e24
作者:  Liang, Yunji;  Zheng, Xiaolong;  Zeng, Daniel Dajun;  Zhou, Xingshe;  Leischow, Scott James;  Chung, Wingyan
浏览  |  Adobe PDF(2879Kb)  |  收藏  |  浏览/下载：458/124  |  提交时间：2016/10/20
Cigarette Brands  Promotional Strategy  Social Media  Tobacco Control  Tobacco Promotion  
A Computational Experiment Research on Segmenting RTB Advertising Markets 会议论文
Proceedings of the Seventh Chinese Conference on Social Computing, Fuzhou, China, Dem. 11-13, 2015
作者:  Qin, Rui;  Yuan, Yong;  Li, Juanjuan;  Rui Qin
Adobe PDF(287Kb)  |  收藏  |  浏览/下载：277/90  |  提交时间：2016/06/20
Real Time Bidding  Demand Side Platforms  Market Segmentation Granularity  Computational Experiments  Precision Marketing  
RTB 广告市场中DSP 平台的盈利模式研究 会议论文
2015自动化大会论文集, 武汉, 中国, 2015年11月27-29日
作者:  秦蕊;  袁勇;  李娟娟
浏览  |  Adobe PDF(1304Kb)  |  收藏  |  浏览/下载：690/166  |  提交时间：2016/06/20
实时竞价  需求方平台  盈利模式  双层转售  策略优化  
Research on the Frequency Capping Issue in RTB Advertising: A Computational Experiment Approach 会议论文
Proceedings of 2015 Chinese Automation Congress, Wuhan, China, Nov. 27-29, 2015
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Li, Juanjuan;  Rui Qin
浏览  |  Adobe PDF(2961Kb)  |  收藏  |  浏览/下载：366/125  |  提交时间：2016/06/20
Real Time Bidding  Computational Advertising  Frequency Capping  Computational Experiment Approach  Demand Side Platforms  
Analyzing the Segmentation Granularity of RTB Advertising Markets: A Computational Experiment Approach 会议论文
Social Media Processing, Guangzhou, China, Nov. 16-17, 2015
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Li, Juanjuan;  Rui Qin
浏览  |  Adobe PDF(2254Kb)  |  收藏  |  浏览/下载：295/78  |  提交时间：2016/06/20
Real Time Bidding  Demand Side Platforms  Market Segmentation Granularity  Computational Experiments  Precision Marketing  
Analyzing Positioning Strategies in Sponsored Search Auctions Under CTR-Based Quality Scoring 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, 2015, 卷号: 45, 期号: 4, 页码: 688-701
作者:  Yuan, Yong;  Zeng, Daniel;  Zhao, Huimin;  Li, Linjing
浏览  |  Adobe PDF(1156Kb)  |  收藏  |  浏览/下载：403/127  |  提交时间：2015/09/21
Terms-click-through Rate (Ctr)  Optimal Control  Polarization  Quality Score (Qs)  Sponsored Search  
Optimal Budget Allocation Across Search Advertising Markets 期刊论文
INFORMS JOURNAL ON COMPUTING, 2015, 卷号: 27, 期号: 2, 页码: 285-300
作者:  Yang, Yanwu;  Zeng, Daniel;  Yang, Yinghui;  Zhang, Jie
浏览  |  Adobe PDF(1107Kb)  |  收藏  |  浏览/下载：624/250  |  提交时间：2015/09/17
Sponsored Search  Budget Allocation  Budget Strategy  Search Markets