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Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
浏览  |  Adobe PDF(6997Kb)  |  收藏  |  浏览/下载：563/215  |  提交时间：2017/09/21
Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment  
Who Are Your "Real" Friends: Analyzing and Distinguishing Between Offline and Online Friendships From Social Multimedia Data 期刊论文
IEEE TRANSACTIONS ON MULTIMEDIA, 2017, 卷号: 19, 期号: 6, 页码: 1299-1313
作者:  Lu, Dongyuan;  Sang, Jitao;  Chen, Zhineng;  Xu, Min;  Mei, Tao
浏览  |  Adobe PDF(614Kb)  |  收藏  |  浏览/下载：224/0  |  提交时间：2017/09/12
Photo Sharing Behavior Analysis  Offline Friendship Identification  Social Multimedia Mining  
Deep Reinforcement Learning With Visual Attention for Vehicle Classification 期刊论文
IEEE TRANSACTIONS ON COGNITIVE AND DEVELOPMENTAL SYSTEMS, 2017, 卷号: 9, 期号: 4, 页码: 356-367
作者:  Zhao, Dongbin;  Chen, Yaran;  Lv, Le
浏览  |  Adobe PDF(3192Kb)  |  收藏  |  浏览/下载：1034/539  |  提交时间：2017/05/08
Convolutional Neural Network (Cnn)  Reinforcement Learning  Vehicle Classification  Visual Attention  
A model-free scheme for meme ranking in social media 期刊论文
DECISION SUPPORT SYSTEMS, 2016, 卷号: 81, 页码: 1-11
作者:  He, Saike;  Zheng, Xiaolong;  Zeng, Daniel
浏览  |  Adobe PDF(629Kb)  |  收藏  |  浏览/下载：301/60  |  提交时间：2016/04/03
Meme Ranking  Model-free Scheme  Transfer Entropy  
Analyzing Positioning Strategies in Sponsored Search Auctions Under CTR-Based Quality Scoring 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, 2015, 卷号: 45, 期号: 4, 页码: 688-701
作者:  Yuan, Yong;  Zeng, Daniel;  Zhao, Huimin;  Li, Linjing
浏览  |  Adobe PDF(1156Kb)  |  收藏  |  浏览/下载：375/116  |  提交时间：2015/09/21
Terms-click-through Rate (Ctr)  Optimal Control  Polarization  Quality Score (Qs)  Sponsored Search  
Pure-Strategy Nash Equilibria of GSP Keyword Auction 期刊论文
JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, 2012, 卷号: 13, 期号: 2, 页码: 57-87
作者:  Li, Linjing;  Zeng, Daniel;  Zhao, Huimin
浏览  |  Adobe PDF(622Kb)  |  收藏  |  浏览/下载：337/83  |  提交时间：2015/08/12
Keyword Advertising  Stability  Generalized Second-price  Sponsored Search  Nash Equilibrium  
Budget Planning for Coupled Campaigns in Sponsored Search Auctions 期刊论文
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2014, 卷号: 18, 期号: 3, 页码: 39-65
作者:  Yang, Yanwu;  Qin, Rui;  Jansen, Bernard J.;  Zhang, Jie;  Zeng, Daniel
浏览  |  Adobe PDF(1781Kb)  |  收藏  |  浏览/下载：285/72  |  提交时间：2015/08/12
Advertising Campaigns  Budget Planning Decision Analysis  Online Advertising  Operations Research In marketIng  Optimal Control  Sponsored Search  Sponsored Search Auctions  
A Budget Optimization Framework for Search Advertisements Across Markets 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN AND CYBERNETICS PART A-SYSTEMS AND HUMANS, 2012, 卷号: 42, 期号: 5, 页码: 1141-1151
作者:  Yang, Yanwu;  Zhang, Jie;  Qin, Rui;  Li, Juanjuan;  Wang, Fei-Yue;  Qi, Wei;  Fei-Yue Wang
浏览  |  Adobe PDF(545Kb)  |  收藏  |  浏览/下载：475/189  |  提交时间：2015/08/12
Budget Optimization  Optimal Strategy  Search Auctions  Search Engine Marketing  Sponsored Search  
Growing Spatially Embedded Social Networks for Activity-Travel Analysis Based on Artificial Transportation Systems 期刊论文
IEEE TRANSACTIONS ON INTELLIGENT TRANSPORTATION SYSTEMS, 2014, 卷号: 15, 期号: 5, 页码: 2111-2120
作者:  Chen, Songhang;  Zhu, Fenghua;  Cao, Jianping
浏览  |  Adobe PDF(1323Kb)  |  收藏  |  浏览/下载：390/176  |  提交时间：2015/08/12
Activity-based Traffic Simulation  Agent  Artificial Transportation Systems (Ats)  Reinforcement Learning  Spatially Embedded Social Networks  
Dynamic dual adjustment of daily budgets and bids in sponsored search auctions 期刊论文
DECISION SUPPORT SYSTEMS, 2014, 卷号: 57, 期号: 0, 页码: 105-114
作者:  Zhang, Jie;  Yang, Yanwu;  Li, Xin;  Qin, Rui;  Zeng, Daniel
浏览  |  Adobe PDF(983Kb)  |  收藏  |  浏览/下载：341/95  |  提交时间：2015/08/12
Sponsored Search Auction  Budget Adjustment  Continuous Reinforcement Learning  Dynamic Adjustment