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Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2017, 卷号: 24, 期号: NA, 页码: 68-83
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue;  Yuan Yong
浏览  |  Adobe PDF(6997Kb)  |  收藏  |  浏览/下载：611/232  |  提交时间：2017/09/21
Real Time Bidding  Demand Side Platforms  Market Segmentation  Computational Experiment  
Developing a cooperative bidding framework for sponsored search markets - An evolutionary perspective 期刊论文
INFORMATION SCIENCES, 2016, 卷号: 369, 期号: NA, 页码: 674-689
作者:  Yuan, Yong;  Wang, Fei-Yue;  Zeng, Daniel
浏览  |  Adobe PDF(2247Kb)  |  收藏  |  浏览/下载：454/156  |  提交时间：2016/12/26
Sponsored Search  Bid Inflation  Evolutionary Game Theory  Coevolutionary Simulation  
A Discounted Trade Reduction Mechanism for Dynamic Ridesharing Pricing 期刊论文
IEEE TRANSACTIONS ON INTELLIGENT TRANSPORTATION SYSTEMS, 2016, 卷号: 17, 期号: 6, 页码: 1586-1595
作者:  Zhang, Jie;  Wen, Ding;  Zeng, Shuai
浏览  |  Adobe PDF(3274Kb)  |  收藏  |  浏览/下载：528/160  |  提交时间：2016/10/20
Dynamic Ridesharing  Mechanism Design  Double Auctions  Trade Reduction Mechanism  Computational Experiments  
Modeling Social Influence on Activity-Travel Behaviors Using Artificial Transportation Systems 期刊论文
IEEE TRANSACTIONS ON INTELLIGENT TRANSPORTATION SYSTEMS, 2015, 卷号: 16, 期号: 3, 页码: 1576-1581
作者:  Chen, Songhang;  Liu, Zhong;  Shen, Dayong
浏览  |  Adobe PDF(688Kb)  |  收藏  |  浏览/下载：523/169  |  提交时间：2016/10/15
Social Networks  Activity-travel Behaviors  Artificial Transportation Systems (Atss)  Social Interactions  Social Learning  
Budget Planning for Coupled Campaigns in Sponsored Search Auctions 期刊论文
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2014, 卷号: 18, 期号: 3, 页码: 39-65
作者:  Yang, Yanwu;  Qin, Rui;  Jansen, Bernard J.;  Zhang, Jie;  Zeng, Daniel
浏览  |  Adobe PDF(1781Kb)  |  收藏  |  浏览/下载：320/81  |  提交时间：2015/08/12
Advertising Campaigns  Budget Planning Decision Analysis  Online Advertising  Operations Research In marketIng  Optimal Control  Sponsored Search  Sponsored Search Auctions  
Patterns of news dissemination through online news media: A case study in China 期刊论文
INFORMATION SYSTEMS FRONTIERS, 2014, 卷号: 16, 期号: 4, 页码: 557-570
作者:  Wang, Youzhong;  Zeng, Daniel;  Zhu, Bin;  Zheng, Xiaolong;  Wang, Feiyue
浏览  |  Adobe PDF(675Kb)  |  收藏  |  浏览/下载：427/63  |  提交时间：2015/08/12
Online News  Information Diffusion  Social Network Analysis  Dynamic Pattern  
A Budget Optimization Framework for Search Advertisements Across Markets 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN AND CYBERNETICS PART A-SYSTEMS AND HUMANS, 2012, 卷号: 42, 期号: 5, 页码: 1141-1151
作者:  Yang, Yanwu;  Zhang, Jie;  Qin, Rui;  Li, Juanjuan;  Wang, Fei-Yue;  Qi, Wei;  Fei-Yue Wang
浏览  |  Adobe PDF(545Kb)  |  收藏  |  浏览/下载：514/201  |  提交时间：2015/08/12
Budget Optimization  Optimal Strategy  Search Auctions  Search Engine Marketing  Sponsored Search  
Growing Spatially Embedded Social Networks for Activity-Travel Analysis Based on Artificial Transportation Systems 期刊论文
IEEE TRANSACTIONS ON INTELLIGENT TRANSPORTATION SYSTEMS, 2014, 卷号: 15, 期号: 5, 页码: 2111-2120
作者:  Chen, Songhang;  Zhu, Fenghua;  Cao, Jianping
浏览  |  Adobe PDF(1323Kb)  |  收藏  |  浏览/下载：420/193  |  提交时间：2015/08/12
Activity-based Traffic Simulation  Agent  Artificial Transportation Systems (Ats)  Reinforcement Learning  Spatially Embedded Social Networks  
Dynamic dual adjustment of daily budgets and bids in sponsored search auctions 期刊论文
DECISION SUPPORT SYSTEMS, 2014, 卷号: 57, 期号: 0, 页码: 105-114
作者:  Zhang, Jie;  Yang, Yanwu;  Li, Xin;  Qin, Rui;  Zeng, Daniel
浏览  |  Adobe PDF(983Kb)  |  收藏  |  浏览/下载：366/103  |  提交时间：2015/08/12
Sponsored Search Auction  Budget Adjustment  Continuous Reinforcement Learning  Dynamic Adjustment  
Understanding Crowd-Powered Search Groups: A Social Network Perspective 期刊论文
PLOS ONE, 2012, 卷号: 7, 期号: 6, 页码: 1-16
作者:  Zhang, Qingpeng;  Wang, Fei-Yue;  Zeng, Daniel;  Wang, Tao
浏览  |  Adobe PDF(1263Kb)  |  收藏  |  浏览/下载：288/51  |  提交时间：2015/08/12
Crowd-powered Search  Social Network Perspective