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Developing a cooperative bidding framework for sponsored search markets - An evolutionary perspective 期刊论文
INFORMATION SCIENCES, 2016, 卷号: 369, 期号: NA, 页码: 674-689
作者:  Yuan, Yong;  Wang, Fei-Yue;  Zeng, Daniel
浏览  |  Adobe PDF(2247Kb)  |  收藏  |  浏览/下载：409/137  |  提交时间：2016/12/26
Sponsored Search  Bid Inflation  Evolutionary Game Theory  Coevolutionary Simulation  
An Integrated Approach of Sensing Tobacco-Oriented Activities in Online Participatory Media 期刊论文
IEEE SYSTEMS JOURNAL, 2016, 卷号: 10, 期号: 3, 页码: 1193-1202
作者:  Liang, Yunji;  Zhou, Xingshe;  Zeng, Daniel Dajun;  Guo, Bin;  Zheng, Xiaolong;  Yu, Zhiwen
浏览  |  Adobe PDF(1314Kb)  |  收藏  |  浏览/下载：405/109  |  提交时间：2016/12/26
Facebook  Internet Of Things (Iot)  Participatory Media  Public Health  Tobacco Control  Tobacco Surveillance  
Exploring How the Tobacco Industry Presents and Promotes Itself in Social Media 期刊论文
JOURNAL OF MEDICAL INTERNET RESEARCH, 2015, 卷号: 17, 期号: 1, 页码: e24
作者:  Liang, Yunji;  Zheng, Xiaolong;  Zeng, Daniel Dajun;  Zhou, Xingshe;  Leischow, Scott James;  Chung, Wingyan
浏览  |  Adobe PDF(2879Kb)  |  收藏  |  浏览/下载：420/111  |  提交时间：2016/10/20
Cigarette Brands  Promotional Strategy  Social Media  Tobacco Control  Tobacco Promotion  
Spatial-Temporal Patterns and Drivers of Illicit Tobacco Trade in Changsha County, China 会议论文
Proceedings paper of the 2016 IEEE International Conference on Intelligence and Security Informatics: Cybersecurity and Big Data, Tucson, Arizona USA, September 28-30, 2016
作者:  Jiaojiao Wang;  Saike He;  Yiyuan Xu;  Zhidong Cao;  Lei Wang;  Daniel Dajun Zeng
Adobe PDF(988Kb)  |  收藏  |  浏览/下载：441/165  |  提交时间：2016/10/13
Illicit Trade In Tobacco Products (Ittp)  Spatial-temporal Analysis  Hotspots Detection  Clusters  Drivers  
A model-free scheme for meme ranking in social media 期刊论文
DECISION SUPPORT SYSTEMS, 2016, 卷号: 81, 页码: 1-11
作者:  He, Saike;  Zheng, Xiaolong;  Zeng, Daniel
浏览  |  Adobe PDF(629Kb)  |  收藏  |  浏览/下载：298/60  |  提交时间：2016/04/03
Meme Ranking  Model-free Scheme  Transfer Entropy  
Analyzing Positioning Strategies in Sponsored Search Auctions Under CTR-Based Quality Scoring 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, 2015, 卷号: 45, 期号: 4, 页码: 688-701
作者:  Yuan, Yong;  Zeng, Daniel;  Zhao, Huimin;  Li, Linjing
浏览  |  Adobe PDF(1156Kb)  |  收藏  |  浏览/下载：375/116  |  提交时间：2015/09/21
Terms-click-through Rate (Ctr)  Optimal Control  Polarization  Quality Score (Qs)  Sponsored Search  
Optimal Budget Allocation Across Search Advertising Markets 期刊论文
INFORMS JOURNAL ON COMPUTING, 2015, 卷号: 27, 期号: 2, 页码: 285-300
作者:  Yang, Yanwu;  Zeng, Daniel;  Yang, Yinghui;  Zhang, Jie
浏览  |  Adobe PDF(1107Kb)  |  收藏  |  浏览/下载：590/237  |  提交时间：2015/09/17
Sponsored Search  Budget Allocation  Budget Strategy  Search Markets  
Pure-Strategy Nash Equilibria of GSP Keyword Auction 期刊论文
JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, 2012, 卷号: 13, 期号: 2, 页码: 57-87
作者:  Li, Linjing;  Zeng, Daniel;  Zhao, Huimin
浏览  |  Adobe PDF(622Kb)  |  收藏  |  浏览/下载：336/83  |  提交时间：2015/08/12
Keyword Advertising  Stability  Generalized Second-price  Sponsored Search  Nash Equilibrium  
Budget Planning for Coupled Campaigns in Sponsored Search Auctions 期刊论文
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2014, 卷号: 18, 期号: 3, 页码: 39-65
作者:  Yang, Yanwu;  Qin, Rui;  Jansen, Bernard J.;  Zhang, Jie;  Zeng, Daniel
浏览  |  Adobe PDF(1781Kb)  |  收藏  |  浏览/下载：285/72  |  提交时间：2015/08/12
Advertising Campaigns  Budget Planning Decision Analysis  Online Advertising  Operations Research In marketIng  Optimal Control  Sponsored Search  Sponsored Search Auctions  
Co-evolution-based mechanism design for sponsored search advertising 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2012, 卷号: 11, 期号: 6, 页码: 537-547
作者:  Yuan, Yong;  Zeng, Daniel
浏览  |  Adobe PDF(1718Kb)  |  收藏  |  浏览/下载：264/77  |  提交时间：2015/08/12
Sponsored Search Advertising  Mechanism Design  Co-evolutionary Simulation  Niche-based Evolution