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Time-varying effects of search engine advertising on sales-An empirical investigation in E-commerce 期刊论文
DECISION SUPPORT SYSTEMS, 2022, 卷号: 163, 页码: 15
作者:  Yang, Yanwu;  Zhao, Kang;  Zeng, Daniel Dajun;  Jansen, Bernard Jim
收藏  |  浏览/下载：190/0  |  提交时间：2022/11/21
Online advertising  Electronic commerce  Advertising analytics  Business intelligence  
A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets 期刊论文
INFORMATION SCIENCES, 2018, 卷号: 469, 页码: 119-140
作者:  Qin, Rui;  Yuan, Yong;  Wang, Fei-Yue
浏览  |  Adobe PDF(1804Kb)  |  收藏  |  浏览/下载：499/159  |  提交时间：2018/09/20
Computational advertising  Real time bidding  Demand side platform  Pareto optimal  Mechanism design  Computational experiment  
Maximizing Time-discounted Influential Sustainability in Social Networks 会议论文
, Banff, Canada, Oct. 5-8, 2017
作者:  Zeng, Shuai;  Ni, Xiaochun;  Li, Juanjuan;  Yuan, Yong;  Wang, Shuai
浏览  |  Adobe PDF(194Kb)  |  收藏  |  浏览/下载：349/85  |  提交时间：2018/01/04
Social Marketing  Influence Sustainability  Information Diffusion  Seeding Strategy  
An Integrated Approach of Sensing Tobacco-Oriented Activities in Online Participatory Media 期刊论文
IEEE SYSTEMS JOURNAL, 2016, 卷号: 10, 期号: 3, 页码: 1193-1202
作者:  Liang, Yunji;  Zhou, Xingshe;  Zeng, Daniel Dajun;  Guo, Bin;  Zheng, Xiaolong;  Yu, Zhiwen
Adobe PDF(1314Kb)  |  收藏  |  浏览/下载：393/108  |  提交时间：2016/12/26
Facebook  Internet Of Things (Iot)  Participatory Media  Public Health  Tobacco Control  Tobacco Surveillance  
A model-free scheme for meme ranking in social media 期刊论文
DECISION SUPPORT SYSTEMS, 2016, 卷号: 81, 页码: 1-11
作者:  He, Saike;  Zheng, Xiaolong;  Zeng, Daniel
浏览  |  Adobe PDF(629Kb)  |  收藏  |  浏览/下载：293/57  |  提交时间：2016/04/03
Meme Ranking  Model-free Scheme  Transfer Entropy  
Characterizing Social Interaction in Tobacco-Oriented Social Networks: An Empirical Analysis 期刊论文
SCIENTIFIC REPORTS, 2015, 卷号: 2015, 期号: 5, 页码: 0
作者:  Liang, Yunji;  Zheng, Xiaolong;  Zeng, Daniel Dajun;  Zhou, Xingshe;  Leischow, Scott James;  Chung, Wingyan
浏览  |  Adobe PDF(1536Kb)  |  收藏  |  浏览/下载：237/39  |  提交时间：2015/09/17
None  
Analyzing Positioning Strategies in Sponsored Search Auctions Under CTR-Based Quality Scoring 期刊论文
IEEE TRANSACTIONS ON SYSTEMS MAN CYBERNETICS-SYSTEMS, 2015, 卷号: 45, 期号: 4, 页码: 688-701
作者:  Yuan, Yong;  Zeng, Daniel;  Zhao, Huimin;  Li, Linjing
浏览  |  Adobe PDF(1156Kb)  |  收藏  |  浏览/下载：363/112  |  提交时间：2015/09/21
Terms-click-through Rate (Ctr)  Optimal Control  Polarization  Quality Score (Qs)  Sponsored Search  
Optimal Budget Allocation Across Search Advertising Markets 期刊论文
INFORMS JOURNAL ON COMPUTING, 2015, 卷号: 27, 期号: 2, 页码: 285-300
作者:  Yang, Yanwu;  Zeng, Daniel;  Yang, Yinghui;  Zhang, Jie
浏览  |  Adobe PDF(1107Kb)  |  收藏  |  浏览/下载：579/236  |  提交时间：2015/09/17
Sponsored Search  Budget Allocation  Budget Strategy  Search Markets  
Exploring How the Tobacco Industry Presents and Promotes Itself in Social Media 期刊论文
JOURNAL OF MEDICAL INTERNET RESEARCH, 2015, 卷号: 17, 期号: 1, 页码: e24
作者:  Liang, Yunji;  Zheng, Xiaolong;  Zeng, Daniel Dajun;  Zhou, Xingshe;  Leischow, Scott James;  Chung, Wingyan
浏览  |  Adobe PDF(2879Kb)  |  收藏  |  浏览/下载：408/109  |  提交时间：2016/10/20
Cigarette Brands  Promotional Strategy  Social Media  Tobacco Control  Tobacco Promotion  
Portrayal of electronic cigarettes on YouTube 期刊论文
BMC PUBLIC HEALTH, 2014, 卷号: 14, 期号: 1, 页码: 1028
作者:  Luo, Chuan;  Zheng, Xiaolong;  Zeng, Daniel Dajun;  Leischow, Scott
浏览  |  Adobe PDF(193Kb)  |  收藏  |  浏览/下载：323/82  |  提交时间：2015/08/12
Tobacco Control  Electronic Cigarettes  Social Media  Youtube